3 in 4 Adult Australians experience Gut Health Problems impacting their daily quality of life

                                                                                                                

3 in 4 Adult Australians experience Gut Health Problems impacting their daily quality of life

• Dietary fibre through healthy diet & supplementation helps improve gut health along with multiple health benefits

 

• Metamucil, Australia’s Number 1 fibre supplements brand¹, provides 4-in-1 Multi-Health benefit to help Aussies improve gut health, the natural way

 

• Metamucil joins Gut Health Month, Australia’s Biggest Gut Health Movement to help Aussies feel better from the inside out

 

Sydney, 21st February 2023: This February, Australia’s Biggest Gut Health Movement ‘Happy Gut’ aims to help all Australians feel better from the inside out.  Led by the team of dietitians at Dietitian Connection and supported by Metamucil - Australia’s Number 1 fibre supplements brand¹ from P&G - and likeminded sponsors, the movement aims to empower consumers to take a proactive approach in improving gut health.

 

An estimated 15 million Adult Australians experience Gut Health Problems² like constipation, bloating & irritable bowel syndrome impacting their daily quality of life. According to Dr. Yong Chiat Wong, Group Scientist, Medical & Technical Affairs, Metamucil, “Dietary fibre like psyllium fibre plays an important role in improving gut health and is associated with numerous health benefits such as bowel regularity, lower blood cholesterol, and maintaining blood glucose levels³. A suggested dietary target of 28-38 grams of fibre daily is associated with reduced risk for heart disease and diabetes by up to 9%⁴”.

 

Daniel Capron, Executive General Manager, P&G Health Australia shared, “Meeting dietary fibre goals can at times be a challenge, and this is where supplements can help. As Australia’s Number 1 fibre supplements brand, Metamucil Daily Fibre Supplement made from 100% Natural Psyllium Husk, is committed to empowering Australians address their gut health problems and benefit from a natural way to maintain daily regularity and feel lighter and more active. Not many people know that Metamucil is a daily 4-in-1 multi-health fibre containing gel-forming psyllium which works as a daily cleanser to support gut health, aid regularity, and trap cholesterol and sugars. With 3 in 4 Adult Australians experiencing Gut Health Problems, it is imperative to help people identify signs and symptoms and understand the benefits of seeking timely help and treatment. We are very pleased to be supporting Gut Health Month for this much needed effort to raise awareness on the importance of Gut Health and its impact on mood, overall health, and overall quality of life.”

 

Many facets of modern life such as high stress levels, too little sleep, eating processed and high-sugar foods, and taking antibiotics can be potentially damaging to gut health.

 

“We encourage consumers to join our Gut Health Movement and visit guthealthmonth.com for a variety of dietitian-approved nutrition and gut health resources, answers to your common gut health questions, and to find a dietitian. Together with Metamucil and our other sponsors, we hope to bring the spotlight on Gut Health and easy ways to achieve it,” stated Dr. Maree Ferguson, Director - Dietitian Connection, a nation-wide community of dietitians.

 

Some common signs of poor gut health include stomach disturbances like irregularity, bloating, and constipation. To learn more about Gut Health and how Metamucil can help, visit https://www.metamucil.com.au/en-au/understand-your-gut.

 

Disclaimer: Always read the label, use only as directed. If symptoms persist, see your healthcare professional.

 

For more information and to participate in Australia’s Biggest Gut Health Movement, click on the following links   www.guthealthmonth.com.

 

Disclosure (WIP): Metamucil is a sponsor of ‘Gut Health Month’, an awareness initiative led by the team of dietitians at Dietitian Connection to empower Australians to take a proactive approach to improving gut health. For more details, www.guthealthmonth.com

 

About Metamucil: Metamucil® is the leading fibre supplement brand in Australia and provides a natural way to maintain daily regularity. Metamucil is made from 100% natural psyllium husk, a gel-forming fibre which traps and removes waste from your body and cleanses your insides to help you feel lighter and more active.

 

About P&G Health: P&G Health, the health care division of Procter & Gamble, drives consumer-centric innovation to empower our consumers to live healthier, and more vibrant lives. The P&G Health portfolio includes leading brands in Respiratory with Vicks® and Nasivin®, Pregnancy with Femibion® and Clearblue®, Oral Care with Crest® and Oral-B®, Vitamins and Minerals Supplementation with Bion3®, Seven Seas®, Evion® and Sangobion®, Digestive wellness with Metamucil®, Prilosec OTC®, Pepto Bismol® and Align®, Nerve Care with Neurobion® and Pain Relief with Dolo-Neurobion®.

 

About Procter & Gamble: P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

 

References:

 

1. Based on total market sales for the MAT to October 2023. Data sourced from Circana MarketEdge based on data definitions provided by Procter & Gamble.
2. YouGov Plc. Total sample size was 1,024 adults. Fieldwork was undertaken between 5-9 January, 2023. The survey was carried out online. The figures have been weighted and are representative of all Australian adults (aged 18+).
3. McRorie JW Jr. Evidence-Based Approach to Fiber Supplements and Clinically Meaningful Health Benefits, Part 1 and Part 2: What to Look for and How to Recommend an Effective Fiber Therapy. Nutr Today. 2015 Mar;50(2):82-97.
4. Fayet-Moore F, Cassettari T, Tuck K, McConnell A, Petocz P. Dietary Fibre Intake in Australia. Paper I: Associations with Demographic, Socio-Economic, and Anthropometric Factors. Nutrients. 2018 May 11;10(5):599.

Contact details:

Media Contacts – Procter & Gamble: Ruchita Mehra | Mehra.r@pg.com

 

Agency Contacts – MSL HERD: Emma Croke | emma.croke@herdmsl.com.au