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Environment, Food Beverages

Carrots Reign Supreme: Is this Australia’s Most Leftover Food Ingredient?

Saveful 3 mins read

Statistics from free phone app Saveful have revealed that Carrots are the most researched ingredient online when it comes to finding recipes, closely followed by chicken breast, eggs, potato, and zucchini. In the heart of this veggie frenzy, Saveful emerges as the culinary saviour for Aussie households, turning kitchen leftovers into delicious recipes for families to enjoy. 


Saveful, a groundbreaking free mobile app created by the brilliant minds behind, Kim McDonnell and Mike Chuter, is rewriting the script on home cooking and food waste management. With carrots leading the charge as the most sought-after ingredient, Saveful steps in to curate personalised recipes based on what's already stocked in the pantry or fridge.

Statistics from the app also reveal:

  • 9,241 total app users
  • $8,887.06 in dollars saved 
  • 634.79kg in food waste saved
  • 1,206.10kg in Co2 saved

 Saveful delivers a tailored user experience, offering flexible meal arrangements that not only reduce food waste but also save Aussie households thousands of dollars annually. Saveful champions sustainable cooking habits by encouraging users to use what they already have, rather than endlessly buying more.

 "Saveful is designed to save Aussies up to $2k-3k annually on food waste by harnessing the power of what's already at hand," says Kim McDonnell, co-founder of Saveful. "In the face of the ongoing cost of living crisis, we're empowering individuals to take control of their finances while making a positive impact on the environment."



  • 80% of Australians are feeling the pressure of the cost-of-living crisis
  • Food Waste is costing the Australian economy $36.6 billion every year
  • The Average Australian household throws away a staggering 15kg of food weekly, with 70% of that waste being perfectly edible.

“Collective action is so critical to achieving our country’s goal of halving food waste by 2030. We are delighted to have the support and backing from a powerful group of brands, producers, retailers, and governments to deliver this positive tool to all Australians.

“Meaningful support that will enable simple and impactful actions at home that will have a tangible impact on our wallets and our planet,” McDonnell said.

Saveful's mission is not just about saving money; it's about fostering a culture of sustainability and simplicity in the kitchen. 

Brand Partners:

  • Birds Eye
  • Maggi
  • Nestle
  • Farmers Union Yoghurt
  • Rabobank

Saveful is available for free download on both the Apple App Store and Android Google Play.


Saveful available on iPhone: Shown: Landing + menu page


Case Studies from Saveful:


Clare, who lives with her husband and two young kids, has saved 12kg and $170 since November 2023.

"Saveful has completely changed how I see the food I buy. Instead of something that comes from a shop, gets partly eaten, and then thrown in the bin, I now see it as a resource that deserves to be eaten – all of it!"


"Saveful has helped me get more value out of the food I buy" says Clare, "I love how it's such an easy tool that lets anyone and everyone take climate action in an accessible way that saves them money while saving the planet."



Simarly, Saveful user Tom from Victoria, who lives with his wife and two young daughters, shares the same praises for the food waste tool.

"I would say I've saved about $80 and 3kg of food so far" says Tom. "Based off that and how long I’ve been using this could save me $1000+ each year and around 25-30kg of food, which is just awesome!"


"We find ourselves shopping less often, buying more strategically, saving money and time and enjoying the food preparation/cooking and meal planning process much more", says Tom.



Kim McDonnell, Co-Founder and CEO of Saveful, is available for commentary and quotes. Kim is available for commentary on topics relating to business entrepreneurship, food waste, environmental issues, female-led businesses



About us:
Saveful helps you unleash your food's potential by helping you cook with food you already have. Save food, time, money and the planet with our free app.

Contact details:

Rosemary Lennon

Account Manager




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