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Fashion, Information Technology

CDU EXPERT: AI to change fashion but originality still critical

Charles Darwin University 2 mins read

14 February 2024

This month’s London Fashion Week will showcase AI-generated outfits and insiders are excited about what the technology can do for the sector. In a time of growing concern for AI taking over jobs and industries, how could the technology impact fashion? Charles Darwin University AI expert Associate Professor Niusha Shafiabady is available to comment.   

Contact details: +61 8 8946 6721 or email us at to arrange an interview.

The following quotes can be attributed to Associate Professor Niusha Shafiabady:

“AI has added value by increasing the efficiency and creating better outcomes. One of the important matters to bear in mind is that fashion industry employees need to keep their creativity and not be bound by only software suggestions.

“It is important for the fashion people to learn to apply the tools to increase the level of creativity rather than making mass produced, repeated products. If AI tools are used properly, they have the capability to add value to what we already know wand be very helpful.

“Of course, many jobs will be displaced by AI. The people who are doing administrative-type work are more likely to lose their jobs relatively quickly. Even the fashion models might be displaced especially if the fashion shows could be conducted in virtual settings.

“It is a good thing that people have started to think about the jobs that are to be displaced. This gives us time to prepare and learn the skills that help us keep our jobs in the future. Things that require critical analysis skills are not facing an eminent threat.

“AI is everywhere and it has countless applications. All industries will be affected. Healthcare, hospitality and manufacturing are among the ones that are likely to have variety of AI products that would displace administrative level jobs. As an example, take the AI vacuum cleaners that are already doing a cleaner’s job. It is important for the people to gain analytical skills to keep their jobs with the growth of technology.”

Contact details:

Raphaella Saroukos she/her
Communications Officer
Marketing, Media & Communications
Larrakia Country
T: +61 8 8946 6721

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