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Elle Macpherson returns to the catwalk after 16 years for the PayPal Runway

PayPal 2 mins read
Elle Macpherson

Melbourne, AUSTRALIA, 23 February 2024 PayPal is bringing iconic Australian supermodel, Elle Macpherson, back to the catwalk for the first time in 16 years.  

Elle will strut the PayPal Runway to open the PayPal Melbourne Fashion Festival’s premium runway series at Melbourne’s historic Royal Exhibition Building on 4th March.  

The PayPal Runway will showcase Australian brands that have achieved enduring global acclaim and success, akin to Elle’s own impact on the international fashion industry.  

Elle Macpherson said “I'm honoured to support PayPal in promoting Australian fashion globally. PayPal's platform gives creative talents and small businesses the opportunity to grow internationally by building customer trust. From personal experience, I know the challenges of taking a business global, and how valuable trusted partners are in that process." 

Senior Director of Consumer at PayPal, Shane Capron, said This year the PayPal Runway is all about celebrating the success of Australian fashion businesses and their remarkable influence on the industry, so Elle is the perfect ambassador. Not only is Elle an Australian who became one of the world’s leading supermodels, she has also launched a globally successful brand. PayPal currently supports 150,000 Australian fashion businesses and we are committed to help them create even more connections with our 9m Australian customers and 380m PayPal shoppers around the world.”  

In partnership with PayPal, Elle will be supporting UNICEF and their critical work through a multinational fundraising campaign later this year. The campaign will support UNICEF to make a real difference in the lives of children everywhere.  

Elle Macpherson will walk the PayPal Runway on 4th March 2024, at PayPal Melbourne Fashion Festival. Follow PayPal Australia’s Instagram channel (PayPalAU) for exclusive behind –the-scenes content about Elle’s return to the runway.  

About us:

PayPal has remained at the forefront of the digital commerce revolution for more than 25 years. By leveraging technology to make sending money and shopping more convenient, affordable, and secure, the PayPal platform is empowering hundreds of millions of consumers and merchants in more than 200 markets to join and thrive in the global economy. For more information, visit https://www.paypal.com and 


PayPal Australia was established in 2005 and has more than 9 million active Australian customer accounts. PayPal enables Australian consumers and businesses easily and securely send, receive, and manage their money. The PayPal service is provided by PayPal Australia Pty Limited (ABN 93 111 195 389) which holds an Australian Financial Services Licence number 304962. For more information visit PayPal Australia Newsroom for more information and follow us on Instagram or Facebook.  

Contact details:

Press Contacts 


Madeline Garisto 

Edelman for PayPal 

0403 414 248 


Emma Hopgood 

Edelman for PayPal 

0435 671 617


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