Dear Editor,
The World’s Greatest Shave is arguably Australia’s favourite fundraising campaign spanning 26 years - with more than two million Australians taking part by shaving, cutting, and colouring their hair, to raise vital funds for the Leukaemia Foundation and people living with blood cancer, in Australia.
The World’s Greatest Shave, however, wasn’t immune to the devastating impact of Covid, which created the most formidable challenge the campaign has faced in its 26-year history. With the World’s Greatest Shave being the single biggest source of income for the Leukaemia Foundation, the organisation took a significant hit and saw fundraising figures drop dramatically.
The World’s Greatest Shave had to pivot, and this year we farewell the beloved chins as we launch a new era of the campaign, with a vibrant, bold, contemporary, and more personal approach - to support the growing number of Australians impacted by blood cancer.
The new-look World’s Greatest Shave celebrates the everyday heroes in our community doing ‘bloody beautiful’ acts of shaving, cutting, colouring, or donating. The new creative direction will feature real human participants and a catchy new slogan ‘That’s Bloody Beautiful’, which will resonate more deeply with Australians.
There has never been a more important time for World’s Greatest Shave to be back in force, with more Australians diagnosed with blood cancer now than ever before - underscoring the urgent need for increased support, additional resources, and more funds.
More than 140,000 Australians are currently living with blood cancer. Incidence of blood cancer has soared by 47 per cent in the past decade, making it a significant public health issue in Australia.
Funds raised through the World’s Greatest Shave ensure that the Leukaemia Foundation can continue to provide vital support to blood cancer patients and their loved ones, and fund ground-breaking research, in the hopes of one day finding a cure.
We urge the Australian community to sign up to shave, cut, or colour their hair for World’s Greatest Shave by visiting worldsgreatestshave.com
Yours Sincerely,
Chris Tanti
CEO, Leukaemia Foundation
About us:
About the Leukaemia Foundation: The Leukaemia Foundation stands with Australia to help cure and conquer blood cancer – with care. Together we are attacking every blood cancer, from every direction, in every way we can. We stand beside every Australian to be their voice and their someone to turn to, fighting to get them access to the best care. We also accelerate research that is delivering rapid advancements in blood cancer diagnosis and treatments. Plus, we provide services and support that empower people living with any blood cancer to live well after diagnosis. You can learn more about the Leukaemia Foundation and blood cancer at leukaemia.org.au.
Contact details:
Please contact the Leukaemia Foundation media team for all interviews at media@leukaemia.org.au or call 0473 154 079.
