New research into the impacts of the cost-of-living crisis reveals more than one in four Australians are doing it tougher now than ever before and are struggling to pay for the essentials (27%). The research conducted by leading charity Good360 Australia[1], found South Australians (34%) and Queenslanders (30%) are struggling the most with the cost-of-living.
According to the research, nearly one in six say they are using credit cards to get by (15%) and nearly one in ten (8.5%) have either sought help from a charity or are considering seeking charity support due to the cost-of-living crisis[2].
The research also highlights that many Australians believe governments and businesses should be doing more to help address the cost-of-living crisis. Nearly half (46%) say governments could be doing more to ease the impact on people and communities, while a third (32%) feel that businesses could be doing more.
The research comes as community demand for non-food aid has reached record levels. Good360, which redirects new, unsold essential goods such as clothes and furniture to people in need, has seen a 400 per cent increase in charities seeking support compared to the same time last year and has already distributed over $5 million worth of household items in 2024.
Alison Covington AM, Founder and Managing Director of Good360 Australia says it’s important to remember the community needs ‘more than just food’, and that the urgent situation calls for collaborative action between governments, retailers and charities to help those Australians in need.
“The cost-of-living crisis is placing increasing pressure on people already struggling, with more and more people finding it hard to get by and turning to charities for support. Meanwhile, we know that a staggering $2.5 billion of unsold household goods such as clothes, furniture and personal hygiene goods are unnecessarily going to waste each year[3].
“These are essential, everyday items needed for a dignified life,” Ms Covington said.
“Good360 Australia provides a smart, simple solution to this issue. We work with retailers to connect their unsold goods to thousands of charities and disadvantaged schools across the country. This helps millions of Aussies in need while also redirecting thousands of tonnes of goods that may otherwise go to waste or landfill.
“However there’s much more that needs to be done and while governments fund the delivery of surplus food to Australians doing it tough, there are millions of Australians who cannot afford essential household items and need support to get through each day,” Ms Covington said.
“We know that waste in the retail sector is an issue keeping many executives up at night. With sales continuing to flatline and seasonal stock changes about to hit as summer ends, many retailers are faced with the challenge of sustainably managing mountains of unsold stock.
“Governments, retailers and charities need to work together and get smart about these challenges. Instead of letting mountains of essential household goods go to waste, let's get them to Australians who really need them,” Ms Covington said.
According to the research, people more likely to say they are ‘doing it tougher now than ever before’ include:
- South Australians (34%) and Queenslanders (30%) – compared to 27% national average.
- Women (32%) – compared to 22% of male respondents.
- Gen Y and Gen X: 30% of those aged 25-34 and 31% of those aged 35-44 – compared to 23% of those 55-64.
ENDS
To arrange an interview with Alison Covington AM, Founder and Managing Director of Good360 Australia, contact:
- Ben Hornbrook – 0431 180 161 / ben@kaizenco.au
- Chris Williams – 0480 386 879 / chris@kaizenco.au
About Good360 Australia: Good360 Australia is the largest digital marketplace in Australia for the retail industry to donate unused and unsold consumer goods to people in need. Good360 is a connector – we distribute millions of new, unsold consumer goods like clothes, homewares, appliances, furniture, toiletries and toys that have been donated by our 500 partners, to a network of over 4,000 charities and disadvantaged schools across Australia supporting people in need. The result is a Circle of Good that reduces need and waste in our communities, helping both people and our planet.
[1] Nationally representative online survey of 1,000 Australians conducted by PureProfile in February 2024 on behalf of Good360 Australia
[2] Research findings showing 4.5% of Australians have sought help from a charity, and 3.9% are considering seeking charity support, due to the cost of living crisis
[3] Report by Deloitte Access Economics (2022) commissioned by Good360 Australia
Key Facts:
- New research into the impacts of the cost-of-living crisis reveals more than one in four Australians are ‘doing it tougher now than ever before’ and are struggling to pay for the essentials (27%).
- The research, conducted by leading charity Good360 Australia, found South Australians (34%) and Queenslanders (30%) are struggling the most with the cost-of-living.
- Nearly one in six say they are using credit cards to manage everyday costs and expenses (15%) and nearly one in ten (8.5%) have either sought help from a charity or are considering seeking charity support due to the cost-of-living crisis.
- It also highlights that many Australians believe governments and businesses should be doing more to help address the cost-of-living crisis. Nearly half (46%) say governments could be doing more to ease the impact on people and communities, while a third (32%) feel that businesses could be doing more.
- The research comes as community demand for non-food aid has reached record levels. Good360, which redirects new, unsold essential goods such as clothes and furniture to people in need, has seen a 400 per cent increase in charities seeking support compared to the same time last year and has already distributed over $5 million worth of household items in 2024.
- $2.5 billion of unsold household goods such as clothes, furniture and personal hygiene goods are unnecessarily going to waste each year - Deloitte Access Economics (2022) commissioned by Good360 Australia
About us:
About Good360 Australia: Good360 Australia is the largest digital marketplace in Australia for the retail industry to donate unused and unsold consumer goods to people in need. Good360 is a connector – we distribute millions of new, unsold consumer goods like clothes, homewares, appliances, furniture, toiletries and toys that have been donated by our 500 partners, to a network of over 4,000 charities and disadvantaged schools across Australia supporting people in need. The result is a Circle of Good that reduces need and waste in our communities, helping both people and our planet.
Contact details:
Ben Hornbrook – 0431 180 161 / ben@kaizenco.au