Skip to content

Swarovski and Disney Alice in Wonderland Collection

Swarovski 2 mins read
Crystal Myriad

For Spring-Summer 2024, Swarovski and Disney come together again, with the release of the Disney Alice in Wonderland inspired jewellery and home décor collection.

Swarovski and Disney share a rich history of engineering wonder and bringing joy to audiences for more than two decades by uniting innovation and artistry with a love for adventure.

Swarovski’s new collection celebrates the irresistible spirit of Disney’s iconic characters, reimagining Alice, and the other character of Lewis Carrol novel, with impeccable crystal savoir-faire.

Disney Alice in Wonderland Jewellery                                                                    

Adorned with brightly coloured crystals that reflect the light from all angles, the Disney Alice in Wonderland themed jewellery collection features charming asymmetric earrings, a floral motif ring, and pavé necklaces, including a dazzling mushroom pendant with accumulated round crystals and a central dancing stone. Set in high-shine rhodium-tone plating, the technically complex pieces are both characterful and captivating, epitomising Swarovski’s limitless creativity. A decorative sticker set crafted from Swarovski’s unique Crystal Fabric completes the collection and is perfect for embellishing a multitude of styles.

Disney Alice in Wonderland Home Collection

Alice, the Mad Hatter, the White Rabbit, the Cheshire Cat, and the Caterpillar are brought to life in meticulous detail, their familiar poses paying homage to Disney’s fantastical animation. Each crystal figurine is formed from hundreds of expertly cut facets in a rainbow of vibrant colours.

A truly spectacular limited-edition centerpiece is also introduced as part of the collaboration. Inspired by the legendary gathering in Wonderland, the Tea Party collectible is hand-set with over 44,500 precision cut crystals using Swarovski’s signature Pointiage® technique. Alice, the Mad Hatter, the White Rabbit, and the Caterpillar – now transformed into a bright and beautiful butterfly – are playfully positioned amidst a stack of teacups and a teapot. The Tea Party is an outstanding showcase of Swarovski’s artistry and celebrates the enchanting world at the heart of Alice in Wonderland. The piece took 277 hours to perfect; it is a limited piece with only 200 pieces available globally. 


Please see assets here.


For more information, please contact: 


Head of Marketing

Goncalo Pinto Da Costa


PR Executive

Tegan Whitfield





Masters of Light Since 1895

Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality.

Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewellery, and accessories, as well as home décor. Swarovski Crystal Business has a global reach with approximately 6,600 points of sale, of which 2,300 are owned stores, in over 150 countries and employs 16,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organisations bringing positive environmental and social impact.


Media Outreach made fast, easy, simple.

Feature your press release on Medianet's News Hub every time you distribute with Medianet. Pay per release or save with a subscription.