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Swarovski 4 mins read
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The magic of the ocean is the inspiration for Swarovski’s Spring/Summer 2024 collection. Global Creative Director Giovanna Engelbert has taken her cues from the myriad forms inhabiting the aquatic world and the underwater gardens that are home to its extraordinary flora and fauna to create beautiful new designs.

Shining silhouettes showcase mixed cuts and multi-faceting in pieces that capture the light like sun shimmering on the surface of the sea. Abstract interpretations of sea creatures take shape through domed coins suggesting sea-urchins, and beautifully crafted designs ripple like waves. Figurative motifs include starfish and seahorses, while the geometric beauty of seashells is captured in a range of different styles.  

Swarovski’s joyful extravagance is infused throughout the Spring/Summer 2024 Collection. Light-catching crystals and expert faceting lend themselves beautifully to depicting the motion and motifs of the sea. Signature families continue to develop and evolve, including Lucent, Millenia, Dextera, Hyperbola and Idyllia.

Each new piece harmoniously interacts with its family, resulting in a smooth interplay that introduces melodious ebbs and flows to the marine symphony.


Swarovski’s icons and families feature new designs this season. Each one retains its signature style and is invigorated with fresh creativity.



Hyperbola’s modern yet intricate designs highlight new inspirations for the season. Capturing the enduring movement of the ocean, wave-inspired designs feature rhodium-plated spirals and swirls that deliver an ombre effect with gradient stone colours, while suspended gem-coloured crystals appear to float through each design. In another expression, rhodium-set, white-hued crystals capture the essence of an infinity story in hypnotic sculptural form, and new Hyperbola hearts offer up statement pieces and a bold expression of love that is intricately constructed from a range of diverse techniques.



Idyllia finds inspiration in nature’s most intricate adornments, from beautifully detailed shells to crystallised flowers unfurling in an explosion of graphic radiance. Marine life such as shells, starfish and seahorses appear with fine craftsmanship and pearls in abundance, while springtime inspired flowers bloom in intricate forms. Realising these oceanic and floral motifs in pavé, pearls, ombre Swarovski Zirconia, and exquisite crystal formations, the family serves as an ode to Swarovski’s savoir-faire and honours a heritage of technical and creative mastery.



Millenia is one of Swarovski’s Icons, featuring bold and timeless touches of refinement in beautiful jewellery pieces designed to love and wear forever. Millenia's shimmering river of crystals receives a reinterpretation of Millenia pink. Introducing a revamped framing, it features new inclusive sizing with a crystal-set chain, and lobster closure, and its octagonal stones are set horizontally for a fresh interpretation of the classic design.



Prepare to fall for pearls this Spring/Summer 2024 as the Swan, Swarovski’s most symbolic family, is newly crafted in Swarovski Crystal Pearls enhancing its elegant form with the subtle light of pearls. This season the Swan family comes alive with recreated jet crystal for a sustainable choice, while the creative use of pavé separates the Swan’s wings, poised to take flight.



The full spectrum of Swarovski’s prismatic brilliance is displayed in the Matrix collection. Designed with vibrancy in mind, the introduction of the iconic Tennis bracelet in canary yellow is crafted to bring a burst of joy to any look, at any time of day or night. Gleaming metal complements the colourful stones, producing a stunning fine jewellery look.



In a springtime edition, Gema appears and leaves with the cherry blossoms themselves. Reflecting the national flower of Japan, the Sakura, the painterly pink pieces in the family celebrate a fusion of cultures paying homage to the beauty of Japan's natural landscape. Crystals combine with Swarovski Zirconia using gold-toned prong setting techniques to create unique floral designs, given an edge with uneven settings and tapered cuts.




Numina’s studded bolts contrast with delicate chain links and striking crystal components. Industrial elements and mechanical fixings are at the forefront of this family, complemented by the light-filled beauty of multi-faceted crystals that also function as fundamental structural details. 



Dextera’s sculptural styles are expressed in gleaming golds as an ode to Swarovski’s Austrian heritage, drawing on the decorative symbolist works by artist Gustav Klimt, in particular his startling Golden Phase, to gild the luminous crystals. Juxtaposing smooth rounded surfaces with pavé settings, industrial chains set with neutral stones, in rhodium, yellow and rose gold tones, and intense ruthenium finishes.



Swarovski’s manufacturing roots are revealed in the Imber family, where industrially inspired metal hardware glitters with clear chunky bezel set crystals and a brand-new pink pop injection this season. Articulated soft and fluid settings lend an organic element. The introduction of black ruthenium plating and inclusive sizing broadens Swarovski’s genderless portfolio.



Mesmera jewellery is crafted to captivate with delicate designs and scattered organic mixed stone patterns refined to express a precious aesthetic. The extravagance continues in Spring/Summer 2024, introducing the pink story with single colored accent stones surrounded with white crystal and warm rose gold tone settings.


Please see assets here.


For more information, please contact:

Head of Marketing

Goncalo Pinto Da Costa


PR & Media Executive

Tegan Whitfield






Masters of Light Since 1895

Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality.

Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewellery, and accessories, as well as home décor. Swarovski Crystal Business has a global reach with approximately 6,600 points of sale, of which 2,300 are owned stores, in over 150 countries and employs 16,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organisations bringing positive environmental and social impact.


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