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Valentine’s Day 2024: The Renaissance of Red Roses as the Quintessential Gesture of Love

Mr Roses 3 mins read

As Valentine's Day 2024 draws near, Australians are increasingly turning to traditional gestures of love, with red roses poised to be the top gift choice. This trend underscores a broader global shift towards seeking comfort and stability in the familiar, amidst the aftermath of challenging years marked by the COVID-19 pandemic and its consequences. Amidst this landscape, Mr Roses, under the leadership of James Stevens, emerges as Australia's premier destination for those seeking to express their love through the timeless beauty of red roses.


Finder's research indicates that Australians were expected to spend around $1.1 billion on Valentine's Day, with significant amounts allocated to roses, showcasing the central role of traditional gifting in the celebration​​. The Australian Retailers Association (ARA) and Roy Morgan further highlight this trend, revealing that Australians planned to spend $485 million on Valentine's Day gifts, with roses, being the top pick for 42% of lovers​​.


James Stevens, the visionary behind Mr Roses, speaks to the heart of this trend, stating, "Our commitment at Mr Roses is to bring back the timeless elegance of expressing love through red roses. In an era where digital interactions often overshadow personal connections, we believe in the power of a classic gesture like gifting red roses to convey deep, heartfelt emotions." This sentiment echoes the collective yearning for tangible expressions of affection in today's digital age.


Reflecting on the resurgence of traditional gifts, James adds, "After several years of unprecedented challenges, it's heartening to see people gravitate towards traditions that have stood the test of time. Red roses, with their universal language of love, offer a beacon of simplicity and beauty amidst the complexities of our lives." This perspective underscores the significance of returning to foundational gestures of love that carry profound meanings.


James also highlights the meticulous care and dedication that Mr Roses invests in sourcing and preparing their red roses, saying, "We meticulously select red roses from the finest farms at high elevations around the world. This not only ensures the unparalleled beauty and longevity of our red roses but also embodies our dedication to delivering love in its most exquisite form across Australia." This commitment to quality and beauty is what sets Mr Roses apart as the quintessential choice for Valentine's Day gifting.


As Australians navigate a world marked by change, the enduring appeal of traditional Valentine's Day gifts, particularly red roses, stands as a testament to the enduring power of love and tradition. James Stevens and Mr Roses are at the forefront of this movement, providing a means for individuals to express their deepest emotions through the timeless and universal language of roses.

In summary, Valentine's Day 2024 in Australia reflects a significant cultural shift towards embracing tradition and authenticity in expressions of love, with red roses leading the way as the preferred gift. Through the vision and passion of James Stevens and the exceptional offerings of Mr Roses, Australians have the opportunity to celebrate love with elegance, quality, and a touch of timeless tradition.



Key Facts:

> Valentine's Day 2024 in Australia sees a shift towards traditional gestures of love, with red roses as the top gift choice.

> This trend reflects a global move towards comfort and stability in familiar practices after the COVID-19 pandemic.

> Mr Roses, led by James Stevens, is recognised as Australia's leading source for expressing love through red roses.

> Finder's research shows Australians expected to spend around $1.1 billion on Valentine's Day, emphasising the importance of traditional gifts like roses.

> The Australian Retailers Association (ARA) and Roy Morgan report Australians planned to spend $485 million on Valentine's Day gifts, with 42% choosing roses.

> James Stevens emphasises the timeless elegance and emotional depth conveyed by gifting red roses in today's digital era.

About us:

Mr Roses




Contact details:

For more information or to arrange an interview with James Stevens, please contact: The Atticism PR

Sarah Mulvin -, 0432 771 030

Mia Hajje -, 0455 566 638

Media Imagery: HERE


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