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Coles Group 5 mins read
Coles helps Aussies spread the love and save this Valentine's Day



Customers to celebrate love on a budget with half-priced boxed chocolates and great value flowers, gifting and at home dining solutions




In a gift option that’s the perfect match, this Valentine’s Day customers who spend $20 or more on florals in-store at Coles and scan their Flybuys, will receive $5 off wine in-store at Liquorland (minimum wine spend of $10 applies)[1].


With Coles research revealing almost two in three customers celebrating Valentine’s Day believe price is the most important factor when shopping[2], the irresistible offer will have many Australian households toasting to love and great value.


Lovebirds celebrating the most romantic day of the year early can purchase floral options including a Signature Bouquet for $25, or long-lasting Potted Orchids starting from $25. To keep the love flowing this Valentine’s Day, the promotion is available until Tuesday 20 February for belated celebrations.


Sure to make loved ones’ hearts melt, customers can also purchase boxes of chocolate from their favourite brands at half-price including Ferrero Rocher Heart Chocolate Gift Box 100g for $7 and Lindt Lindor Chocolate Heart Tin 147g or Cadbury Roses 420g, both at just $9.


For Australians planning to purchase flowers for their special someone on Valentine’s Day, Coles is offering a stunning selection of roses that are sure to say, ‘I love you a bunch’ available at the same price as last year. Coles expects to sell over 100,000 single long stem red roses which are available for just $10. Larger rose options include a 6 Red Rose Bouquet for $30 and 12 Red Rose Bouquet for $50 which are now available in-store.


Those less traditional can treat loved ones to modern floral arrangements, with the Tulip 8 stem bunch a popular option at $22. For an added touch, customers can pick up a Foil Heart Balloon for $3 or Squeezer Pal Plushie toy for $6.


More than one in two Coles customers surveyed[3] who are planning to celebrate Valentine’s Day will do so from the comfort of their home, and Coles has convenient solutions that will make a lasting impression. With a romantic treat for every meal of the day starting with breakfast in bed featuring Coles Pikelets 8-pack for just $2.50 or Coles Bakery Pancakes 5-pack down from $4 to $3 (available in selected stores). 


An evening romantic spread can start with Coles Fresh Cooked Australian Black Tiger Prawns XL on special at $30/kg until Tuesday 13 February, paired perfectly with Sensi Prosecco DOC 18K Gold for $20. A cozy night in isn’t complete without a cheese board, with customers able to pick up Little Entertainers Mersey Valley, Tasmanian Heritage or South Cape Cheese 80g at 3 for $12 that can be enjoyed alongside award-winning Rapaura Springs Reserve Sauvignon Blanc down to $16 from $21.


For those planning ahead, customers can order great value pre-made Platters from the deli starting from $15 or opt for Coles Made Easy dining solutions for two, including:

  • Coles Made Easy Bacon Wrapped Chicken Parcels with Pumpkin Spinach & Fetta Stuffing 600g – on special for $12, save $1 until Friday 16 February
  • Coles Made Easy Slow Cooked Lamb Shoulder with Garlic and Herb 550g – on special for $11, save $3 until Tuesday 13 February
  • Coles Made Easy Slow Cooked Pork Shoulder 480g – down to $11, save $1.50 until Tuesday 27 February


Coles Executive General Manager for Fresh Andy Mossop said Coles’ Valentine's Day range would help customers celebrate the day of love without breaking the bank.


“Coles has curated a selection of great offers and specials to help make it easier for customers to create lasting memories and spoil their loved ones on a budget,” he said.


“This Valentine’s Day we expect many Australians to stay in or create unique experiences such as picnics and our great value range will add a touch of romance with easy yet impressive dining and gifting options.”


Coles Liquor General Manager of Customer Loyalty Mia Lloyd said sparkling wine is the perfect complement for Australians looking to share a romantic evening with that special someone.


“Wine is its own love language and what better way to bond with your partner than with a toast to your love. For couples popping open a bottle together this Valentine’s Day, Liquorland has hundreds of delicious tasting drops for under $25.


“Savvy customers looking for an alternative to Champagne can save by purchasing local sparkling like the Ovation Brut Cuvée which is sourced from vineyards in the Adelaide Hills and is currently half-price at just $20 until Tuesday 23 April.


“For gifting options that’ll make your loved one blush, you can’t go past the Winton Road Barossa Valley Rosé which comes in giftbox at just $18 or for the gin-lover in your life, Mayfair’s award-winning Pink Gin 700mL is a winner at $50,” she said.


Customers can find gifting inspiration, or recipes to entertain at home by visiting the Coles Valentine's Day Hub. Coles supports the responsible enjoyment of alcohol and is a founding member of DrinkWise.


According to Coles’ Valentine’s Day survey of more than 10,000 customers, of those celebrating Valentine's Day this year:


  • Almost 2 in 3 Aussies (63%) say ‘Price’ is the most important factor when shopping for Valentine’s Day products, followed by freshness and quality
  • Valentine’s Day is slightly more of a home affair this year with over 1 in 2 people planning to do something at home (53%, +4% vs 2023)
  • Almost 3 in 4 Aussies plan to have a Dinner to celebrate (71%).
  • Almost 1 in 3 Aussies plan to give Chocolates for Valentine's Day (31%) and the majority of Aussies say they would be delighted to receive supermarket flowers (53%).
  • 21% of Aussies are looking forward to treating themselves
  • 1 in 4 Aussies participating will be eating chocolate on Valentine’s Day (23%).
  • Of those celebrating, 41% of Aussies say that Chocolates are their favourite product to buy from Coles, followed by Flowers.


The full range of Coles Valentine’s Day essentials include:


Half price sweet treats:

  • Ferrero Rocher & Raffaello Hearts 100g – $7 until 20 February
  • Toblerone Pralines 180g – $8 until 20 February
  • Lindt Lindor Chocolate Heart Tin 235g – $9 until 20 February
  • Cadbury Roses 420g – $9 until 14 February
  • Lindt Lindor Gift Boxes 235g – $11 until 14 February


Great value cards and gifting – available while stocks last:

  • Large Foil Heart Balloon – $3
  • Valentine’s Day Paper Garland – $4
  • Silicone Chocolate Mould – $4
  • Hallmark Valentine’s Day Card – $6
  • Squeezer Pal Plushie Toy – $6
  • Foods Of Love plush 18 cms – $12


Valentine’s Day blooms:

  • Single Rose – $10 – same price as last year
  • 6 Rose Bouquet – $30 – same price as last year
  • 12 Rose Bouquet – $50 – same price as last year
  • Tulip 8 stem bunch - $22


Liquorland wine offers – available until Tuesday 23 April:

  • Brown Brothers Moscato Rosa 750mL – $14 was $16
  • Rapaura Springs Reserve Sauvignon Blanc 750mL – $16 was $21
  • Winton Road Barossa Valley Rosé 750mL – $18 was $24
  • Grant Burge Pinot Noir Chardonnay NV 750mL – $20 was $27
  • Sensi Prosecco DOC 18K Gold 750mL – $20 was $28
  • Ovation Brut Cuvée 750mL – $20 was $40



For media enquiries, please contact
Coles Media Line (03) 9829 5250 or




[1] Offer valid in-store only from 12.01am (ADST) Wed 7 Feb until 11.59pm (ADST) Tue 20 Feb 2024. To qualify for this offer you must spend $20 or more on the Floral range (after savings and discounts have been applied) in-store at Coles and scan your Flybuys card to qualify for $5 off any Wine when you spend $10 or more on Wine in-store only at Liquorland.  Not available in conjunction with any other offer. Flybuys must be scanned both in-store at Coles and at Liquorland at point of purchase to redeem offer. Not available with UberEats or DoorDash purchases. In-store offer only valid in VIC, ACT, NSW, QLD & WA* (excl, NT, WA North* and TAS). A limit of one offer per transaction per customer applies. Offer must be redeemed at Liquorland by Tue 20 Feb 2024, and only available for individuals 18+.

[2] Coles Circle Valentine’s Day Survey, February 2024, n=10,585

[3] Coles Circle Valentine’s Day Survey, February 2024, n=10,585


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