WHAT: 10 athletes from lululemon's global ambassador collective completed their journey to run their furthest
distance today and set multiple records at the brand’s FURTHER ultramarathon, which showcased just how far women can go with support and access to resources and product innovations typically reserved for men. It began on March 6, ahead of International Women’s Day, and culminated today, March 12, at Lake Cahuilla in La Quinta, California.
Key highlights:
- All 10 athletes surpassed their furthest distance and ran a collective 2,880.88 miles (4,635 KMs)
- Ultrarunner Camille Herron set a total of 13 records at FURTHER (pending ratification)
- Women’s Six-Day World Record at 560.33 miles (901 KMs) surpassing previous record by over 11 miles (17 KMs)
- Women’s World Best for 300 miles/484 KMs (59:54:28), 400 miles/644 KMs (88:34:26), 500 miles/804 KMs (118:19:17), 500K (62:50:17), 600K (81:23:38), 700K (98:33:59), 800K (117:44:55), 900K (142:40:58) – surpassing previously held records by 8-19 hours.
- Women’s World Bests for 72-hour (342.091 miles/ 550.54 KMs), 96-hour (429.8369 miles/691.75 KMs), 120-hour (501.7539 miles/ 807.49 KMs).
The USA Track & Field sanctioned event followed the rules set forth by the International Association of Ultrarunners and the 2.56 mile looped course was measured and certified by the Association of International Marathons and Distance Races (AIMS).
All athletes wore head-to-toe lululemon kits co-created with them to meet their unique needs. The 36 new innovations considered situational and always-on functions and are shaped by athlete insights and backed by research. A special edition colourway of beyondfeel, the brand’s latest running shoe and a featured piece of the FURTHER kits that supported athletes in making history is now available globally online in markets with lululemon footwear. Key features include new supercritical foam cushioning for a softer heel to toe glide, and a seamless, ventilated mesh that stretches and supports each step. Link to women’s shoe here and men’s here, with additional colours launching on March 19.
lululemon's scientific research program, led by the brand’s internal research team and operated in partnership with the Canadian Sport Institute Pacific and lululemon’s academic research network, continued during the race with one of the most comprehensive in-race research efforts ever attempted. The overall program aims to better understand human performance by advancing women’s-first research and helping close the sex and gender data gap in sports science. The ongoing research will dive deep into topical questions such as whether female ultrarunners have superior fatigue resistance compared to males and will study areas that haven’t been explored, such as the lived experiences of women ultrarunners and the physiological and biomechanical effects of six days of running. All findings will be published over the next two years, with initial findings to be published in the Fall of 2024.
For more information on FURTHER, visit https://shop.lululemon.com/story/run-further.
WHO: The participating athletes from around the world are listed below. Interviews are available on request.
- Montana Farrah-Seaton (Age: 27): Ultrarunner, strength and conditioning coach, model from Melbourne Australia ran 315.82 miles/ 508.26 KMs
- Stefanie Flippin (Age: 34): Coach and ultrarunner, BIPOC Advocate, Doctor from Evergreen, Colorado, USA ran 112.19 miles / 180.55 KMs
- Camille Herron (Age: 42): Ultrarunner, World Record Holder from Tucson, Arizona, USA ran 560.33 miles / 901.76 KMs
- Kayla Jeter (Age: 34): Runner, Strength & Wellness Coach from Chicago, Illinois, USA ran 234.32 miles / 377.1 KMs
- Xiaomeng Jia (Age: 38): Marathon Runner, Entrepreneur from Beijing, China ran 300.54 miles /483.67 KMs
- Yoon Young Kang (Age: 44): Ultrarunner, Judo Black Belt, Joy Seeker from Seoul, South Korea ran 313.27 miles / 504.19 KMs
- Vriko Kwok: (Age: 32): Brazilian Jiu Jitsu Athlete, Runner, Entrepreneur from Hong Kong SAR, China ran 188.47 miles / 303.31 KMs
- Mirna Valerio (Age: 48): Ultrarunner, Author, Adventurer from Winooski, Vermont, USA ran 142.63 miles / 229.54 KMs
- Devon Yanko (Age: 41): Ultrarunner, Coach & Mentor, Food Entrepreneur from Howard, Colorado, USA ran 313.27 miles / 504.19 KMs
- Leah Yingling (Age: 32): Ultrarunner, Biomedical Engineer, Women’s Advocate from Salt Lake City, Utah, USA ran 400 miles/ 643.74 KMs
WHERE: Lake Cahuilla, La Quinta, CA
WHEN: Tuesday, March 6, 9:05am PST – Monday, March 12, 10:05am PST
Key Facts:
ASSETS: FURTHER Ultramarathon Images + Video: HERE
About us:
lululemon is a technical athletic apparel, footwear and accessories company for yoga, running, training, and most other activities, creating transformational products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all. Setting the bar in innovation of fabrics and functional designs, lululemon works with yogis and athletes in local communities around the world for continuous research and product feedback. For more information, visit lululemon.com.
Contact details:
Edelman