Skip to content
Energy, Information Technology

Australian AI company SmartMeasures launches first USA-based office to tackle customer churn and debt challenges for retail energy providers

SmartMeasures 2 mins read
SmartMeasures Cofounders: Mike Crooks and Libby Dale

SmartMeasures, an Australian AI company that merges AI with Behavioural Science, is thrilled to announce the opening of its first US-based office in Houston, Texas. This strategic expansion marks a significant milestone in SmartMeasures' journey to take their proven cutting-edge technology to American Retail Energy Providers (REPs) facing similar challenges of customer churn and customer debt as Australian Energy Retailers.

"Our decision to open an office in Houston comes from the striking parallels between the American Retail Energy market and Australia.  Both face daunting challenges of steep customer churn rates and mounting customer debt amid fierce competition and escalating energy and living costs,” said Libby Dale, Cofounder of SmartMeasures.  “Unlike a traditional AI software company, we're not just handing over the keys and crossing our fingers for success. Our engagement is a managed service so we actively partner with our clients to deliver results that far exceed the investment.”

“Investing in AI can be a risky proposition for enterprises with uncertain returns however SmartMeasures uses a low-risk, safe method to allow clients to prove the returns exist for their business before making an ongoing commitment.”

SmartMeasures' flagship products include a churn prediction and treatment solution, which has been successfully reducing customer churn for businesses since 2018.  Additionally, SmartMeasures recently launched a debt reduction solution in 2023, further enriching its portfolio of cutting-edge AI offerings.  This strategic expansion underscores SmartMeasures' commitment to bringing transformative AI solutions to businesses worldwide, fostering growth, and driving profitability.

The ground-breaking solutions offered by SmartMeasures employ state-of-the-art AI technology to predict customer behaviours, get in early before the problem escalates, and utilise 'nudge' theory to guide these behaviours toward desired outcomes. Whether averting churn or driving prompt bill payments, the SmartMeasures platform proactively nudges customers in the right direction delivering more customers that stay and more customers that pay. 

Key Facts:

SmartMeasures expands to Texas bringing AI solutions to US Retail Energy Providers facing churn and debt challenges. Co-founder Libby Dale cites parallels between the US and Australian energy markets. SmartMeasures' AI predicts behaviours, intervenes early, and nudges customers for optimal outcomes. Flagship products reduce customer churn and debt, driving growth and profitability for energy retail businesses.

About us:

SmartMeasures is an Australian AI startup specialising in delivering transformative solutions that merge AI with Behavioural Science.  With a mission to drive tangible business outcomes by accurately predicting and influencing human behaviour, SmartMeasures empowers organisations to make data-driven decisions that fuel growth and profitability.  Founded in 2017, the churn prediction and treatment product has successfully reduced churn for businesses since 2018, while the debt reduction solution was launched in 2023, driving even more success for clients.

Contact details:

Libby Dale



+61400 633 729


More from this category

  • Information Technology, International News
  • 12/04/2024
  • 15:05
Charles Darwin University

CDU EXPERT: Governments must crack down on AI interfering with elections

12 APRIL, 2023 Who: Charles Darwin University Computational and Artificial Intelligence expert Associate Professor Niusha Shafiabady. Topics: Artificial Intelligence, machine learning, data analysis, modelling, deep learning and more. The benefits and potential misuses of Artificial Intelligence in elections. Contact details: Call +61 8 8946 6721 or email to arrange an interview. Quotes attributable to Associate Professor Niusha Shafiabady: "AI has the power to imitate the behaviour of a system. These systems that AI can imitate from, can range from videos and people’s voices to different datasets like what ChatGPT is doing with the text data. Technology and what we…

  • General News, Information Technology
  • 12/04/2024
  • 15:01
Group of IT Sharing (GITS)

Sydney is set to host over 180 tech leaders from Australia and Vietnam

Vietnam IT Day, an initiative led by the Group of IT Sharing (GITS), will take place in Sydney for the first time on Monday…

  • Contains:
  • Agriculture Farming Rural, Energy
  • 12/04/2024
  • 11:55
Farmers for Climate Action

Farmers welcome positive CSIRO renewables survey, more to do

Thursday, 11 April, 2024 82 per cent of 6700 Australians surveyed said they’d live near renewable energy generation Top priority for the energy shift: Affordability (41 per cent), reducing climate pollution (26%) and energy independence for Australia (18 per cent) Dyer recommendations must be implemented urgently Farmers for Climate Action CEO Natalie Collard has welcomed the positive results from CSIRO’s renewable energy survey and called for the Dyer Review recommendations into renewable energy in regional Australia to be delivered ASAP. “It’s great to see 82 per cent of Australians say they’d live near renewable energy generation,” Ms Collard said. “Among…

Media Outreach made fast, easy, simple.

Feature your press release on Medianet's News Hub every time you distribute with Medianet. Pay per release or save with a subscription.