SYDNEY, March 6, 2024 – Cerebral Palsy Alliance (CPA) is proud to announce the launch of its new "What is CP?" video series, aimed at raising awareness about cerebral palsy (CP) and providing valuable insights into the condition and its impact on individuals and their families.
Hosted by CPA researchers living with cerebral palsy, Tash Garrity and Georgina Henry, the series features adults and children with lived experience of CP, offering an inside perspective.
"Despite its relatively high prevalence, cerebral palsy is a little understood condition, and many misconceptions can prevent people with CP from achieving the best of their abilities. The series is a vital resource that aims to bridge some of those barriers by educating the parents of children with CP about all the things that their child can achieve with the right support, " Ms Henry said.
"By sharing personal stories and insights, we hope to empower individuals with CP and their families while fostering greater community support and inclusion."
The "What is CP?" video series builds on a previous explainer video that garnered significant attention, becoming one of CPA's most popular ever videos and reaching global audiences. It is particularly relevant for individuals and families with a new diagnosis of CP. By revitalising this series, CPA aims to reinforce its position as a global leader in CP support, advocacy, technology innovation and research.
The series launch coincides with CP Awareness Month, a crucial period for raising awareness and driving fundraising efforts. CPA encourages all stakeholders to share the videos widely to amplify their impact and reach.
The "What is CP?" video series is now available on the Cerebral Palsy Alliance website and social media channels.
ENDS
CONTACT:
For more information or an interview with CPA Researcher Georgina Henry contact Cerebral Palsy Alliance Media and Thought Leadership Manager, Martin Zavan
0424 295 422
Notes
Watch the ‘What is CP?’ video series here
Key Facts:
* Cerebral Palsy affects 1 in 1000 children in Australia. Thanks to the work of organsations like CPA, that rate has been reduced by 40 per cent over the last 20 years.
* Cerebral Palsy is the most common physical disability in children in Australia.
* Babies under six months old can now be diagnosed with cerebral pasly at one of CPA's Early Diagnosis Centres.
About us:
About Cerebral Palsy Alliance:
Cerebral Palsy Alliance (CPA) is a global centre of expertise and a leading not-for-profit organisation dedicated to providing support, services, and advocacy for individuals with cerebral palsy and their families. With a focus on innovation and excellence, CPA strives to improve the lives of individuals with CP through research, therapy, education, and community support.
Contact details:
Media and Thought Leadership Manager, Martin Zavan
0424 295 422
martin.zavan@cerebralpalsy.org.au
