For immediate release
Sydney, Australia 14th March 2024
Contact: Darren Moffatt 0401423075
Company solves ‘marketing rollercoaster’ problem for SME’s
Amid growing concerns over digital marketing disputes which affect 30 per cent of small businesses, an industry maverick has introduced a strategic solution. In a move set to impact the broader digital marketing landscape, respected veterans, Webbuzz, has created the Digital Brand Accelerator™.
“In 2024, with the advent of A.I the digital channel is more volatile and complex than ever,” said Webbuzz CEO, Darren Moffatt
“Small business is struggling with the pace of change, and dodgy marketing agencies are out there exploiting that.”
Mr Moffatt says he’s unsurprised by the findings of new University of Sunshine Coast research.
“Business owners often describe their whole experience of digital marketing as like a ‘roller coaster’.
“So we’ve created a solution that empowers them to take back control of their marketing.”
The Digital Brand Accelerator™ is a 26-step program of marketing transformation. The system has been developed over the last decade by the Webbuzz team, and CEO Darren Moffatt has personally used it to grow dozens of brands worth millions of dollars. It includes project milestones, and trackable KPI’s.
“It’s like an incubator for companies who want to scale up via the digital channel,” he said.
“We feel the Digital Brand Accelerator™ has the potential to change the digital marketing experience for Australian small business.”
The program takes a holistic approach across digital strategy, data analytics, brand story, SEO and marketing technology. It generates the web content and campaigns to enable high volume lead generation on the Google, Meta, and Microsoft advertising platforms.
According to Mr Moffatt, SME’s often approach an agency because of a particular pain point in their marketing. They want a simple solution to fix that issue, but it’s often just a symptom of a wider problem with their digital presence.
“Most agencies are just after the quick sale. They’ll flog a basic service knowing full well it won’t make much difference.
“It’s easier than educating the client on the true complexity of the problem”.
“This is the source of so much conflict and disappointment with digital marketing agencies”.
The other challenge is cost. Typically, a holistic digital marketing solution requires an upfront capital investment which many SME’s can’t afford. The Digital Brand Accelerator™ solves this problem by amortizing the costs over a 12 month term.
“It’s cashflow friendly. The cost is always predictable, and affordable. There is no ‘bill shock’.”
In order to maintain quality control, spaces in the Digital Brand Accelerator™ are strictly limited and subject to eligibility criteria. Business owners who interested can check if they qualify for the program at Webbuzz.com.au
ENDS
Key Facts:
· New 2024 research conducted by the University of Sunshine Coast (USC) on behalf of the Australian Small Business & Family Enterprise Ombudsman (ASBFEO) found one third of small businesses end up in dispute with digital marketing providers. The same research found that almost 70 per cent of small businesses last fewer than 12 months with the digital marketing provider they choose.
· Darren Moffatt is an award-winning entrepreneur. Since 2014 he has helped hundreds of companies scale via the digital channel as the CEO of leading Sydney digital agency Webbuzz. The agency is a certified partner of Hubspot, Google, SEMRush, and Microsoft. It has generated 200,000+ leads for clients. He is also the founder of Australia’s #1 Reverse Mortgage company, Seniors First.
· The Digital Brand Accelerator™ has achieved outsized results for Australian SME’s. Verified results on client case studies include a 560% increase in clicks to website, a 724% increase in leads within 6 mths.
Contact details:
For Further information or to interview Darren Moffatt contact [email protected] or call 0401 423 075.