Hotspex Establishes Australian Presence

[Sydney, Australia: 27 March 2024] Voted by clients as the #1 most innovative insights agency in North America for four consecutive years, Hotspex is proud to announce its expansion into Australia with an office in Sydney. The new office adds to the company’s existing presence in Canada, China, the UK, and Singapore, further helping clients capitalise on the unique suite of behavioural and emotional insight solutions Hotspex offers.

With over 20 years of history, Hotpsex regularly works with 15 of the world’s top 20 brand-led organisations across 35 markets. Hotspex work helps brands of all sizes use human-centred technology to help with: market and consumer understanding; packaging; shelf architecture; communications; brand health; distinctive brand assets; innovation; and, branding and design.

Hotspex frameworks and tools are used by some of the world’s best-known brands, such as Coca-Cola, Mondelēz, Kellogg’s, P&G, and Nestlé to build singular brands and inform category conversations with retailers.

Leading the expansion for Hotspex in Australia will be Andrew Cameron. Originally from Sydney, Australia, Andrew started his career at Kantar Millward Brown, before relocating to Shanghai and joining the Hotspex Group in 2017. Through his time in Shanghai, he helped clients like the a2 Milk Company, Bacardi, Sanofi, Edgewell Personal Care, and Reckitt Benckiser prosper within the China and Asia markets. Andrew is excited to now spearhead the growth of Hotspex Australia given his strong affinity helping Australian brands grow. “The Hotspex brand is very well-known across the US and Europe. I am excited to introduce more clients in Australia to Hotspex and its unique behavioural and emotional insight solutions.”

“We have experienced a surge in demand for Hotspex from multinational clients with requests for engagements across Asia-Pacific. Our expansion from Shanghai to Singapore, and now into the Australian market will ensure we can support our global customers with local expertise. We are excited to expand our geographic footprint and show Australian clients what makes Hotspex so incredibly unique,” said Andrew Kuiler, CEO Hotspex Asia.