Monday, 4th March 2024, Melbourne: Iconic Australian supermodel, Elle Macpherson, has made her triumphant return to the catwalk tonight, walking in the PayPal Runway to kick off the PayPal Melbourne Fashion Festival premium runway series for 2024.
The extraordinary event saw Elle Macpherson strut the runway for the first time in almost 15 years, wearing beloved Australian brands Viktoria & Woods, Aje, and Bianca Spender, which have all achieved international success, akin to Elle’s own impact on the global fashion industry.
Senior Director of Consumer Engagement at PayPal, Shane Capron, said “Elle was fabulous – so excited that we were able to bring her back to the catwalk for the PayPal Runway on the eve of her 60th birthday. What an Australian icon! Such an inspiration.
“This year the PayPal runway is all about celebrating the success of Australian fashion brands that have achieved success on the global stage – just like Elle. Not only is Elle an Australian who became a world-famous supermodel, she is also an incredible businesswoman who has launched globally successful brands.”
PayPal supports over 150,000 Australian fashion businesses and is committed to help them create even more connections with PayPal’s 9.5 million local customers and 380 million PayPal shoppers around the world. Almost half (45%) of PayPal’s Australian fashion business customers use PayPal to sell to international audiences, leveraging the trust that buyers across the world have in PayPal.
ASSETS AVAILABLE:
- Access to B-ROLL and imagery from the PayPal runway [HERE]
- Interview with Elle Macpherson post-runway within
- Interview with Shane Capron, Senior Director of Consumer at PayPal
Elle’s return sets the stage for a week-long celebration of the very best in Australian fashion, which continues each night until the 9th of March. To buy tickets to PayPal Melbourne Fashion Festival, visit PayPal Melbourne Fashion Festival.
Contact details:
For more information, contact:
Emma Hopgood | Edelman: +61 435 671 617 | emma.hopgood@edelman.com, or
Madeline Garisto | Edelman: +61 403 414 248 | madeline.garisto@edelman.com