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PayPal celebrates its first ever online sales event in Australia, PayPal Fashion Frenzy

Edelman Australia 2 mins read

March 6 2024, Melbourne, Australia - Yesterday PayPal celebrated the launch of PayPal’s first ever online sale event, PayPal Fashion Frenzy with a star-studded event at the Beverly Rooftop in Melbourne.

The highlight was a special appearance from Elle Macpherson, who last night returned to the runway for the first time in almost 15 years to kick off the PayPal Melbourne Fashion Festival.

PAYPAL FASHION FRENZY
Never before has there been an online sale event orchestrated by PayPal, Australia’s must trusted way to pay online. And it is powered Click Frenzy, Australia’s first and most recognised online mega sale operator.
 

Australian retailers David Jones and Myer headlined the event, which also included an incredible mix of Australia’s most beloved international and local brands across fashion and beauty, including Adore Beauty, Dyson, Chemist Warehouse, General Pants, and WellCo.  

We know that shoppers will be just as excited for PayPal Fashion Frenzy as participating businesses, as PayPal research shows 82% of Australians shop online sale events, and 32% do so specifically to help manage the cost of living.

The new 6-day sale event will offer customers deals, some up to 50%, across their favourite fashion and beauty brands, with something, and savings, for everyone, from designer fashion and cosmetics to athletic and street wear. This follows PayPal’s collaboration as the official partner for Click Frenzy’s ‘The Main Event’ in October last year.

HIGHLIGHTS:
Location: Beverly Rooftop, Melbourne

What: PayPal, Australia’s most trusted way to pay online, and Click Frenzy, Australia’s first and most recognised online mega sale operator, are working together to launch PayPal’s first ever online sales event in Australia, PayPal Fashion Frenzy.  

 

ASSETS AVAILABLE:

  • Imagery of the event, including guests with Elle Macpherson. See here.

Key guests in attendance: 

  • Olivia Molly Rogers, Sarah Davidson, Tully Smyth, Shani Grimmond, Olympia Vallance, Jamie Azzopardi, Paul Versace, Emmi Lou.

For interview enquiries or more information, contact:

Madeline Garisto l madeline.garisto@edelman.com l 0403 414 248

Emma Hopgood l emma.hopgood@edelman.com l 0435 671 617

 

 


Contact details:

Madeline Garisto
madeline.garisto@edelman.com
0403 414 248

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