Skip to content
Fashion, Media

PayPal celebrates its first ever online sales event in Australia, PayPal Fashion Frenzy

Edelman Australia 2 mins read

March 6 2024, Melbourne, Australia - Yesterday PayPal celebrated the launch of PayPal’s first ever online sale event, PayPal Fashion Frenzy with a star-studded event at the Beverly Rooftop in Melbourne.

The highlight was a special appearance from Elle Macpherson, who last night returned to the runway for the first time in almost 15 years to kick off the PayPal Melbourne Fashion Festival.

Never before has there been an online sale event orchestrated by PayPal, Australia’s must trusted way to pay online. And it is powered Click Frenzy, Australia’s first and most recognised online mega sale operator.

Australian retailers David Jones and Myer headlined the event, which also included an incredible mix of Australia’s most beloved international and local brands across fashion and beauty, including Adore Beauty, Dyson, Chemist Warehouse, General Pants, and WellCo.  

We know that shoppers will be just as excited for PayPal Fashion Frenzy as participating businesses, as PayPal research shows 82% of Australians shop online sale events, and 32% do so specifically to help manage the cost of living.

The new 6-day sale event will offer customers deals, some up to 50%, across their favourite fashion and beauty brands, with something, and savings, for everyone, from designer fashion and cosmetics to athletic and street wear. This follows PayPal’s collaboration as the official partner for Click Frenzy’s ‘The Main Event’ in October last year.

Location: Beverly Rooftop, Melbourne

What: PayPal, Australia’s most trusted way to pay online, and Click Frenzy, Australia’s first and most recognised online mega sale operator, are working together to launch PayPal’s first ever online sales event in Australia, PayPal Fashion Frenzy.  



  • Imagery of the event, including guests with Elle Macpherson. See here.

Key guests in attendance: 

  • Olivia Molly Rogers, Sarah Davidson, Tully Smyth, Shani Grimmond, Olympia Vallance, Jamie Azzopardi, Paul Versace, Emmi Lou.

For interview enquiries or more information, contact:

Madeline Garisto l l 0403 414 248

Emma Hopgood l l 0435 671 617



Contact details:

Madeline Garisto
0403 414 248

More from this category

  • Fashion
  • 17/04/2024
  • 14:10
Fossil Group

Fossil Mother’s Day Collection Arrived!

Dear Editors, Sharing the new Fossil seasonal collection with you 🙂 It’s a season that juxtaposes our signature style with notable references from ‘90s…

  • Contains:
  • Crime, Media
  • 17/04/2024
  • 10:32
Our Watch

Media invite: Masterclass for journalists to deepen reporting knowledge on violence against women

Journalists and media professionals are invited to apply for Our Watch’s prestigious Masterclass Series to deepen reporting knowledge of violence against women. Limited travel scholarships are available. The free professional development series aims to support early career journalists or those new to reporting on the national crisis by providing an in-depth understanding of violence against women and exploring how responsible media reporting helps to prevent violence before it occurs. On average, one woman every nine days is killed by a current or former partner and 13 women a day are hospitalised. The media has a crucial role to play in…

  • Internet, Media
  • 16/04/2024
  • 08:00
RMIT University

Australian media need generative AI policies to help navigate misinformation and disinformation

New research into generative AI images shows only over a third of media organisations surveyed at the time of research have an image-specific AI policy in place. The study, led by RMIT University in collaboration with Washington State University and the QUT Digital Media Research Centre, interviewed 20 photo editors or related roles from 16 leading public and commercial media organisations across Europe, Australia and the US about their perceptions of generative AI technologies in visual journalism. Lead researcher and RMIT Senior Lecturer, Dr TJ Thomson, said while most staff interviewed were concerned about the impact of generative AI on…

Media Outreach made fast, easy, simple.

Feature your press release on Medianet's News Hub every time you distribute with Medianet. Pay per release or save with a subscription.