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Food Beverages, Information Technology

Plex Marks the Spot: Tasti’s Recipe for Success in Smart Manufacturing

Rockwell Automation 3 mins read
Plex, by Rockwell Automation, offers Tasti New Zealand end-to-end digital transformation and real-time shopfloor insights. Tasti's products include snack bars and wholefood balls.

Rockwell Automation, the world’s largest company dedicated to industrial automation and digital transformation, has announced that snack bar and wholefood ball manufacturer Tasti Products Limited has chosen Plex, by Rockwell Automation as its new integrated smart manufacturing and business process solution.


Tasti Products will migrate to Plex’s cloud-based solutions, implementing Plex ERP (Enterprise Resource Planning), including Plex’s world-class MES (Manufacturing Execution System), to drive their New Zealand-based operations.


Recognising their legacy ERP system could no longer support an expanding business, Tasti Products searched a smart manufacturing solution that would allow the company to scale in size and improve the speed in which business analytics could be performed. Tasti sought a manufacturing solution that was cloud-based and could offer end-to-end digital transformation.  


With the ability to offer world-class food safety and its established presence in the food and beverage industry, Plex will provide Tasti Products with a connected plant floor, digital product tracking capabilities, and real-time data to support the company as it continues to grow and flourish.


“Tasti Products is in a period of healthy growth in New Zealand, as well as its exports to Australia and the USA and we need digital technology that will set us up for future success. Plex gives us the automation integration, mobile connectivity, modular solutions, and scalability that we need as we continue to expand,” said Josette Prince, Managing Director, Tasti.


“As a cloud-based platform, Plex enables future-focussed food and beverage manufacturers like Tasti to achieve real-time integration, high levels of availability and flexibility, cybersecurity, and scalability,” says Rockwell Automation New Zealand enterprise sales executive, Plex, Michael Cahill.


“Food and beverage manufacturers can – and often do – use different platforms for monitoring, tracing, and tracking, but with the Plex Smart Manufacturing Platform, all three work in harmony to provide real-time data, which can be used for genealogy reporting, recalls, audits, and analytical insights,” added Cahill.

The Plex implementation marks a new era for Tasti Products, as the Plex Manufacturing Excellence System digitises facility operations and offers much-needed structural support for the company’s exciting and vibrant growth.

Learn more about Plex ERP.


About us:

About Tasti Products Limited

Since 1932, Tasti Products has been a family owned business committed to producing delicious Snacks and Baking ingredients under its Tasti brand and also contract manufacturing for large brand owners and for retailers under their private label brands.


All products are made at the Te Atatu Peninsula facility in Auckland which has expanded rapidly over the years to support innovation, growth into new categories and new markets. Tasti now has 19 production lines and a building footprint of over 20,000m2 with further room for expansion.


Tasti is proud to be the branded market leader in Wrapped Snacks and Baking Ingredients in New Zealand and has been successful in its export strategy to Australia and the USA with Export sales now exceeding New Zealand domestic sales.


Tasti is a dedicated champion of the Forest Lifeforce Restoration Trust, supporting various conservation efforts that help endangered plants and wildlife, particularly New Zealand native birds such as the iconic Kiwi.


About Plex

Plex, by Rockwell Automation, is a leader in cloud-delivered smart manufacturing solutions, empowering the world's manufacturers to make awesome products. Our platform gives manufacturers the ability to connect, automate, track, and analyse every aspect of their business to drive transformation. The Plex Smart Manufacturing Platform™ includes solutions for manufacturing execution (MES), ERP, quality, supply chain planning and management, asset performance management, production monitoring, process automation and analytics to connect people, systems, machines, and supply chains, enabling them to lead with precision, efficiency and agility. To learn more, visit


About Rockwell Automation

Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 29,000 problem solvers dedicated to our customers in more than 100 countries. To learn more about how we are bringing the Connected Enterprise to life across industrial enterprises, visit

Contact details:

Jack Mallen-Cooper
PR Consultant
Whyte Public Relations
(02) 9901 4306


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