Skip to content
Gambling

Reducing stigma: A guide for talking about gambling harm

Victorian Responsible Gambling Foundation 2 mins read

FOR THE ATTENTION OF EDITORS AND JOURNALISTS

I write to inform you that the Victorian Responsible Gambling Foundation has released a new resource to help media avoid stigmatising language in news and feature items about gambling harm.

Gambling has become more topical in recent years. Several public inquiries into casino practices, a federal parliamentary inquiry into online gambling, and industry’s skyrocketing advertising spend – more than $309 million in Australia in 2022* – have fuelled community interest in the subject.

However, the stigma associated with gambling harm is a deterrent to help seeking, which research has found is exacerbated by insensitive, judgemental and blaming language that implies those affected have a defective character.

The new resource comprises two documents (attached here and available online), including a quick reference guide, which:

  • explain the difference between problem gambling and gambling harm
  • outline the different types of gambling harm
  • provide examples of stigmatising terms and suggest alternatives
  • offer practical advice on working with people who have lived experience of gambling harm to share their stories.

In developing the evidence-based resource, the Foundation considered the findings of academic and market research, reports of public inquiries, and consultations with our Lived Experience Advisory Committee, Gambler’s Help counsellors, other clinical experts, and Mindframe (Everymind).

I encourage you to make use of the resource, noting that gambling harm is now widely accepted as a public health issue, and to always include the 24/7 Gambler’s Helpline – 1800 858 858 – in your coverage of gambling issues.

Please direct any queries to Fiona Skivington, Media & Communication Manager (0428 248 931 or [email protected]).

Yours faithfully

 

Shane Lucas

CEO, Victorian Responsible Gambling Foundation



*Nielsen Ad Intel, estimated ad. spend on monitored media channels and outlets, Jan 1 to Dec 31, 2022 (2022), Jan 3, 2021 to Jan 1, 2022 (2021)


Contact details:

Fiona Skivington, 0428 248 931

Media

More from this category

  • Gambling
  • 02/03/2026
  • 18:11
12BET

12BET Returns as Official Partner of the YONEX All England 2026

LONDON, March 02, 2026 (GLOBE NEWSWIRE) -- 12BET, a global sport and entertainment brand since 2007, continues its commitment to world-class sport as it returns as Official Partner of the YONEX All England Open Badminton Championships 2026. The tournament will take place from 03–08 March at the Utilita Arena Birmingham, with total prize money of USD 1,450,000. This marks the second consecutive year of partnership and reflects 12BET’s continued support for elite international competition.Recognized as one of the sport’s most historic and prestigious tournaments, the All England Open remains a cornerstone of the BWF World Tour Super 1000 calendar, attracting…

  • Gambling, General News
  • 02/03/2026
  • 06:00
Wesley Mission

Wesley Mission supporting gambling harm being treated as public health catastrophe – Australian Centre for Disease Control Amendment (Gambling as a Public Health Issue) Bill 2026

Media Statement 2 March 2026 Wesley Mission supporting gambling harm being treated as public health catastrophe - Australian Centre for Disease Control Amendment (Gambling as a Public Health Issue) Bill 2026 Quote attributed to Wesley Mission CEO and Gambling Reform Advocate, Rev Stu Cameron “Unchecked gambling harm is fuelling a public health catastrophe in Australia, affecting millions of people and families. Our frontline teams see the daily toll, from housing stress and domestic and family violence to mental health distress and suicidal ideation. For too long gambling harm has been treated as purely economic and personal, allowing powerful interests to…

  • Contains:
  • Gambling, Government Federal
  • 26/01/2026
  • 07:00
Alliance For Gambling Reform

Olympic and Paralympics must ban gambling ads – Global coalition urges urgent action prior to Winter Games

The International Olympic and Paralympic Committees must ban sports betting and forbid gambling companies taking up sponsorship and marketing opportunities around next month’s Winter Games. The Alliance has joined a global coalition of NGOs calling on these international committees to provide a gambling free zone around the 2026 Winter Games in the interests of public health and safety. “Sports betting is the fastest growing form of betting in Australia and gambling companies are using sports to groom a whole new generation of gamblers. There is no place for gambling advertising at the Olympics and Paralympics,” the CEO of the Alliance…

Media Outreach made fast, easy, simple.

Feature your press release on Medianet's News Hub every time you distribute with Medianet. Pay per release or save with a subscription.