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Somerville House Launches New Empowerment Campaign.

Somerville House 2 mins read
Where Empowerment Starts Campaign Image

Somerville House has released a powerful new digital and print campaign promoting the South Brisbane Day and Boarding School for Girls offering empowering educational opportunities for young females.


The ‘Where Empowerment Starts’ campaign is spearheaded by an emotive TV commercial and online trailer showcasing the range of empowering opportunities that Somerville House offers to young females of the future.  The TV commercial, directed by James Kable (Fox Hole Films) and  Declan Sinclair (DOP), will be rolled out via social media and On Demand TV (BVOD).  Southbank Cineplex will run the commercial during trailer advertising across the Easter school holidays, with static imagery featured across print media, public transport advertising, shopping centre signage and roadside billboards.


The full-scale production featuring Somerville House students (and their voices) from Pre-Prep to Year 12 was shot over three full days at the Somerville House campus and the School sporting grounds at Rocklea, SomerFields.


The new campaign is the first since the School launched the Create Her Own Story messaging in 2021. The new ‘empowerment’ campaign promoting the School and its community to prospective families, is the first since the commissioning of the new Principal, Dr Sandra Hastie, and is publicised as the School celebrates its 125-year anniversary.


“We put girls first. We have been developing students’ talents and empowering young women for 125 years. The opportunities that Somerville House offers are truly world-class and we remain steadfastly committed to providing high-quality teaching in a forward-thinking, diverse and nurturing environment. Where girls can be themselves, develop a wide range of skills and thrive during their formative years. " - Dr Sandra Hastie (Principal)



Scan the QR code to watch the Where Empowerment Starts commercial:

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About us:


Set in the heart of Brisbane’s dynamic art, sporting and cultural centre, Somerville House is a Prep to Year 12 school for girls, with boarding from Year 6. The purpose-built Early Learning Centre offers a nationally accredited Pre-Prep program for boys and girls.

 Established in 1899, for over 125 years we have graduated highly capable, confident and discerning young women of the future. Somerville House students are inspired, challenged and empowered within a community that knows and cares for them.



Contact details:

Ms Nicole Earley

Director of Communication, Admissions and Community Engagement

07 3248 9200


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