Dubai, United Arab Emirates – 22 April 2024: Ahead of Earth Day, the Dubai Department of Economy and Tourism (DET) has awarded 70 hotels in Dubai with the ‘Dubai Sustainable Tourism Stamp’, a new sustainability initiative that seeks to recognise hotels with the highest level of adherence to DET’s 19 ‘Sustainability Requirements’. With Dubai taking the lead as the first city in the region to mandate sustainability criteria for its hotel classification system, the Dubai Sustainable Tourism Stamp (DST) initiative further reinforces its drive to become a leading sustainable destination.
The initiative, launched last year in tandem with the UAE Year of Sustainability, which also saw Dubai hosting the milestone COP28 in Expo City Dubai, seeks to support hotels in the city to achieve their sustainability goals as they meet the highest standards of DET’s Sustainability Requirements. The comprehensive set of requirements that hotels need to implement include sustainable management approaches, performance metrics, energy, food and water management plans, guest education, employee training initiatives, creating sustainability committees within hotel establishments, and Corporate Social Responsibility programmes for local communities.
The recipients of this certification were honoured at an award ceremony hosted by DET at Sofitel Dubai The Obelisk, and attended by top hospitality executives as well as DET senior leadership. The awards were presented by His Excellency Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, and Mr. Yousuf Lootah, Head of DET Environmental Sustainability & Social Responsibility Committee.
The DST Stamp validates the commitment of the 70 hotels to implementing sustainability practices and activities, further meeting the expectations of travel industry partners, and an increasingly environmentally conscious traveller base.
The stamp is awarded based on a three-tiered system of gold, silver, and bronze, related to the winner’s level of compliance achieved. This also reflects a thorough accreditation process overseen by a committee of senior industry professionals.
The initiative aims to accelerate the tourism sector’s efforts to support the UAE’s NetZero 2050 strategy, and aligns with the goals of the Dubai Economic Agenda, D33, to consolidate Dubai’s position as one of the top three global cities for business and leisure, and the best city to visit, live and work in.
Details of all 70 recipients are available on the Visit Dubai website here: https://www.dubaitourism.gov.ae/en/about-us/tourism-projects/dubai-sustainable-tourism-stamp.
Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing commented: “To position the city as a leading sustainable destination, and contributing to the UAE’s wider Net Zero goals, Dubai is taking a leading role in driving awareness, fostering education and ultimately creating and supporting opportunities to further advance responsible tourism practices. The awarding of the first Dubai Sustainable Tourism Stamps is an important moment in our collective journey, and we congratulate and thank the participating and winning hotels for their efforts. Through the continued development of the DST Stamp, as well as other current and future initiatives, we look forward to making Dubai the first choice destination for global travellers seeking the ultimate sustainable experience.”
With a one-year validity, the ‘Dubai Sustainable Tourism Stamp’ is the latest initiative in DET's sustainability strategy which has already seen the launch of the Carbon Calculator – a platform conceived to help stakeholders and partners identify cost saving opportunities and manage the transition to sustainable practices – and the Dubai Can initiative, which was launched in February 2022 with the ‘Refill for Life’ campaign promoting the use of reusable bottles and encouraging people to refill via 50 water fountains established throughout the city. A second Dubai Can project, the Dubai Reef, was launched in December 2023; one of the world's largest marine reef developments, Dubai Reef is part of the city’s efforts to increase fish stocks, support sustainable fishing and contribute to boosting food security. Dubai Reef project will also play a vital role in reducing carbon emissions and increasing marine biodiversity.
ENDS
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About Dubai Department of Economy and Tourism (DET)
With the ultimate vision of making Dubai the world’s leading commercial centre, investment hub and tourism destination, Dubai Department of Economy and Tourism (DET) is mandated to support the Government in positioning the emirate as a major hub for global economy and tourism, and in boosting the city’s economic and tourism competitiveness indicators, in line with the goals of the Dubai Economic Agenda, D33, which aims to double the size of the emirate’s economy and consolidate its position among the top three global cities over the next decade.
Under this remit, DET is driving efforts to further enhance Dubai’s diversified, innovative service-based economy to attract top global talent, deliver a world-class business environment and accelerate productivity growth. Additionally, DET is supporting Dubai’s vision to become the world’s best city to live and work in by promoting its diverse destination proposition, unique lifestyle and outstanding quality of life, overall.
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Vaibhav Mehta
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Email: Vaibhav.Mehta@edelman.com
