Skip to content
Media

Hoozu Recognized at Mumbrella CommsCon Awards

IZEA Worldwide, Inc. 3 mins read

Agency Honored in the Best Influencer Strategy Category

ORLANDO, Fla., April 02, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, announced today that Hoozu, its Australia influencer marketing agency, was recognized as Highly Commended in the Best Influencer Strategy category at the Mumbrella CommsCon Awards in Sydney.

Hoozu worked with regional client RYOBI, a power tools and equipment brand, on a campaign called Em'Power'ing People to Shape the Space They Live In. In the campaign, creators showed how they improve their living spaces with the help of RYOBI products.

“We are absolutely thrilled to be recognised in the Best Influencer Strategy category at the prestigious Mumbrella CommsCon Awards,” said Natalie Giddings, CEO of Hoozu. “Our collaboration with RYOBI illustrates the power of strategic influencer marketing and our commitment to creating impactful and innovative campaigns that resonate with audiences and drive tangible results for our clients. We are incredibly proud of our team and grateful to our partners at RYOBI for their trust and collaboration.”

IZEA acquired Hoozu in late 2023 as part of its broader ongoing strategy to expand its global footprint. Hoozu, which serves regional brands including Bunnings and Super Cheap Auto, was also recently named the best boutique influencer agency at the Australian Influencer Marketing Council (AiMCO) Awards in Sydney.

“We are immensely proud of Hoozu’s recognition not only at the Mumbrella CommsCon Awards but also the recent AiMCO Awards,” said Ryan Schram, President and COO of IZEA. “These back-to-back accolades underscore the exceptional creativity, strategic thinking, and dedication of our Hoozu team. It’s truly gratifying to see their hard work recognized by such prestigious industry organizations in a matter of weeks.”

To work with Hoozu, visit hoozu.com. For news and resources, follow IZEA at x.com/izea.

About IZEA Worldwide, Inc.

IZEA Worldwide, Inc. (“IZEA”) is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today’s top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry’s first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyers and sellers. Leading brands and agencies partner with IZEA to increase digital engagement, diversify brand voice, scale content production, and drive a measurable return on investment.

About Hoozu

Hoozu, a trailblazer in the influencer marketing industry for over a decade, is Australia’s leading influencer marketing company. Based in Sydney, with local team members in Melbourne, Hoozu partners with an impressive roster of the region’s brands. Renowned for its comprehensive program management, Hoozu offers a suite of services designed to maximize the impact of influencer marketing campaigns. These services include strategic planning, influencer and creator quality assessment, briefing and contracting, in-depth reporting and insights, and content amplification. Hoozu also has a talent management division called Huume that focuses on influencers in the Australian market.

Attachment


Nicole O’Hara
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: pr@izea.com

Primary Logo

More from this category

  • Crime, Media
  • 17/04/2024
  • 10:32
Our Watch

Media invite: Masterclass for journalists to deepen reporting knowledge on violence against women

Journalists and media professionals are invited to apply for Our Watch’s prestigious Masterclass Series to deepen reporting knowledge of violence against women. Limited travel scholarships are available. The free professional development series aims to support early career journalists or those new to reporting on the national crisis by providing an in-depth understanding of violence against women and exploring how responsible media reporting helps to prevent violence before it occurs. On average, one woman every nine days is killed by a current or former partner and 13 women a day are hospitalised. The media has a crucial role to play in…

  • Internet, Media
  • 16/04/2024
  • 08:00
RMIT University

Australian media need generative AI policies to help navigate misinformation and disinformation

New research into generative AI images shows only over a third of media organisations surveyed at the time of research have an image-specific AI policy in place. The study, led by RMIT University in collaboration with Washington State University and the QUT Digital Media Research Centre, interviewed 20 photo editors or related roles from 16 leading public and commercial media organisations across Europe, Australia and the US about their perceptions of generative AI technologies in visual journalism. Lead researcher and RMIT Senior Lecturer, Dr TJ Thomson, said while most staff interviewed were concerned about the impact of generative AI on…

  • Entertainment, Media
  • 02/04/2024
  • 15:45
LiSTNR

LiSTNR podcasts shine on the world stage

In an outstanding international coup, two of LiSTNR’s Australian-produced original podcasts have been nominated for the prestigious global awards show, the New York Festivals…

  • Contains:

Media Outreach made fast, easy, simple.

Feature your press release on Medianet's News Hub every time you distribute with Medianet. Pay per release or save with a subscription.