Skip to content
Information Technology Introduces Mission Control and New Brand Identity, Leading a New Era of Content Management 4 mins read

NEW YORK, NY / ACCESSWIRE / April 24, 2024 / In a digital-first world, content is a strategic asset. Yet organizations seeking to maximize returns on their content are facing greater demands on their content operations than ever before, such as demands for more relevant content, delivered in near real time through a range of channels and across many devices. That's why has introduced Mission Control, the Content Management (CMS) industry's first data-rich content operations dashboard that gives enterprise content teams complete visibility over their content and team workflows. Backed by a bold new brand, unveiled today, is leading a new era of content management, driving meaningful outcomes for organizations worldwide. is leading a new era of content management is leading a new era of content management
As content becomes a greater strategic business asset,'s product innovation and bold new brand identity speak to how we see the future of modern content management. delivers a powerful blend of insights and AI acceleration
Today's content teams are expected to deliver relevant content, seamless experiences, and tangible results. This undertaking alone is challenging. Factor in the need to act quickly, while meeting strict regulatory requirements and protecting brand integrity-and that challenge becomes immense. For large organizations especially, moving content from planning to publishing can contain frustrating bottlenecks and inefficiencies. But you can't fix what you can't see. And you can't optimize what you can't measure.'s Mission Control, a first in the CMS world, is solving this black box of content operations. With actionable insights into workflow efficiency, team performance, author workload, and more, content teams can take targeted action to improve their processes and results. Mission Control is a critical complement to's AI capabilities, another industry milestone. Leveraging AI to accelerate authoring, localization, translation, legal review, and ongoing maintenance and governance of content can deliver a radical step-change for organizations.

"Over the past six months, our teams have been developing a powerful suite of enterprise-grade capabilities, including Mission Control, designed to deliver transformational outcomes to our clients across their entire content operations," said Mark Ruddock, CEO of

As solves both long-standing and emerging gaps in content management-through central access to data insights and AI accelerators across the content value chain, matched by tight customers are already seeing tangible advantages, like:

  • Streamlined processes, with an 80% decrease in content administration costs
  • Exceptional digital experiences, leading to a 286% increase in customer engagement
  • A measurable return on their investment, of 320% or more

As Kieran McGuire, Platform Product Manager from British Red Cross, said, "Everything about has contributed to remarkable time savings for us. Their clear and user-friendly interface makes creating and publishing content easy, whilst their straightforward API and responsive support has made life easier for our developers. We have a great relationship and can trust that our feedback is heard and changing needs are adapted to. Overall, we're thrilled!"'s new brand is a bold signal of what's to come
Today also marks the unveiling of's new brand identity and website, both clear expressions of how the software vendor sees the future of modern content management.

Refreshingly plain-spoken. A focus on real customer stories with quantifiable outcomes. Self-paced discovery of industry solutions, use cases, and product capabilities:'s website caters to audiences who want to deeply explore the power and possibility of the leading CMS, without having to talk to a salesperson from the get-go.

"At, our mission is to think differently-leveraging emerging technologies such as generative AI-to help our customers deliver a truly unparalleled return on their content," said Mark Ruddock. "Our new brand and website reflect this. We don't want to look or sound like what you might expect from traditional players in our sector."

Discover what an unparalleled return on content means for leading organizations like University of Amsterdam, Gordon Ramsay Restaurants, and UNICEF on's new website at:

About's mission is to help the world's leading organizations achieve an unparalleled return on their content. In the industry's first AI-powered CMS, content teams plan, create, and optimize content and deliver it to any channel-quickly, securely, and flexibly. is designed to support organizations with exacting governance requirements, often in highly regulated industries and with complex content value chains. Tight permissions control all operations; enterprise-grade security and privacy keep content safe. With a demonstrated ROI of 320%, customers, including PPG, Elanco, Zurich Insurance, Cadbury, and Oxford University, benefit from a measurable step change in how their teams operate, increasing content velocity, mitigating risk, and maximizing yield. is a Microsoft partner, MACH Alliance member, and recognized vendor by Gartner and Forrester. Learn more at:

Contact Information
Vojtech Boril
Vice President, Global Marketing



View the original press release on

More from this category

  • Information Technology
  • 21/05/2024
  • 12:07
Ideal Systems (Singapore) Pte. Ltd.

TotalMedia to Launch New Broadcast Encoder With Ideal Systems at Broadcast Asia in Singapore

TotalMedia to Launch New AI+Cloud Integrated Broadcast Encoder at Broadcast Asia with Bitmovin on Ideal Systems Booth.SINGAPORE / ACCESSWIRE / May 20, 2024 / Leading Asian broadcast systems integrator Ideal Systems announced today that it will be hosting the global launch of a totally new software-based encoder for broadcasters at the upcoming Broadcast Asia exhibition in Singapore. The new encoder solution from TotalMedia is part of a growing suite of video processing tools offered by TotalMedia that have been pre-integrated with Ideal Systems' "Alice" integration platform to Bitmovin for cloud encoding to allow seamless and highly cost-effective burst-encoding in the…

  • Information Technology
  • 21/05/2024
  • 08:00
Rockwell Automation

Critical Infrastructure Resilience: Safeguarding against Cyber Threats

By Sabyasachi Goswami, Rockwell Automation & Rowan Macfarlane, Dragos Operational technology (OT) has become the backbone of many industries, driving critical processes and systems.…

  • Contains:
  • Information Technology
  • 21/05/2024
  • 06:00
HP Australia

HP Unlocks New Era of AI Experiences Powering Work and Creation

Sydney, Australia., May 21, 2024 — Today HP, Inc. unveiled a new class of next-generation AI PCs at Microsoft’s AI Vision Event designed for the AI era to empower people to work and create more meaningfully. The way we live and work is no longer confined to a desk; we are creating at home, from the office, and everywhere in between. At the same time, AI is rapidly changing everything, including consumer and professional expectations for productivity and creativity. More than half of early tech adopters believe AI will save them timev, and 72% of business leaders believe AI will…

Media Outreach made fast, easy, simple.

Feature your press release on Medianet's News Hub every time you distribute with Medianet. Pay per release or save with a subscription.