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Place Branding Australia 2024 to Illuminate Vivid Sydney

Communico Media Group P/L 2 mins read



Sydney, Australia – April 18, 2024 – Place Branding Australia 2024, the premier conference on placemaking and community identity, will be a highlight of this year's Vivid Sydney festival. The conference will delve into how communities across Australia and beyond use their unique identities to drive economic and social growth, attract residents, and overcome challenges.

"Vivid Sydney is the ideal backdrop for exploring the power of place branding," says conference curator Stu Speirs. "The festival's success is a testament to its deep connection with Sydney's identity as a place. This conference offers a front-row seat to a phenomenal example of place branding in action."

Conference Highlights

  • Vivid Sydney: A Case Study in Place Branding – Geoff Parmenter, former Events NSW Chief Executive, and current festival director Gill Minervini will discuss how Vivid Sydney embodies community and place.
  • Reinventing History: Placemaking NSW CEO Anita Mitchell will share insights on revitalising historical infrastructure within the Bays West precinct.
  • Regional Success Story: Business NSW Regional Director Jane Laverty will unveil a place branding project with statewide potential for communities in the Northern Rivers.
  • Overcoming Adversity Through a sense of shared place Identity: Cobargo Folk Festival Director Zena Armstrong will discuss how community-driven initiatives helped this bushfire- and flood-affected town rebuild.
  • Keynote by Todd Babiak, CEO of Brand Tasmania – Babiak will address the evolving definition of place branding and its impact on communities.

Place Branding: A Powerful Tool

Place branding, a process of defining and promoting a place's unique identity, has transformative potential for councils and communities.

"Place branding enables communities to understand their unique character and leverage it to improve social and economic well-being," says Speirs. "It's not just about attracting tourists—it's about fostering a strong sense of place and connection for current residents."

Place Branding Australia 2024 runs June 12-13, offering practical advice and strategies for both large-scale and localised place branding efforts.

Registration: Tickets and the full conference program can be found at


About Place Branding Australia: Place Branding Australia is the leading conference dedicated to the practice of place branding in Australia and the Pacific region.

Media Contact: Stu Speirs,, 0439 437 691

Contact details:

Stu Speirs


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