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PMY AND GOOGLE CLOUD TRANSFORM SPORTS VIEWING WITH ADVANCED DATA AND AI TECHNOLOGIES AT LIV GOLF

PMY Group 3 mins read
LIV Golf Adelaide

Adelaide, Australia – 26 April 2024 – PMY Group, a leader in technology solutions, together with Google Cloud, is reshaping the sports industry through groundbreaking data and AI-driven initiatives showcased at LIV Golf events worldwide. This weekend’s LIV Golf event in Adelaide not only highlights PMY's technological prowess but also celebrates a significant partnership that is set to redefine fan engagement and operational efficiency in sports.

Innovative Data Solutions at the Forefront of Sports Technology

At the core of PMY's offerings are specialist data, cloud, and analytics services that leverage cutting-edge tools from Google Cloud. A prime example is the "Any Shot, Any Time" feature, which allows fans unprecedented control over their viewing experience, selecting live shots from any player at any tournament round. This feature is just one outcome of the many innovative projects born from the collaboration between PMY and Google Cloud.

PMY has implemented a range of advanced AI/ML, data solutions, and cloud technologies aimed at enhancing fan experiences and streamlining operations at LIV Golf events:

  • Unified Data Platform (UDP): Developed by PMY, the UDP integrates with our OPTIC platform to deliver real-time data utilisation and enhance fan connections. This integration allows for sophisticated reporting and analytics, detailed journey mapping, and strategic activations across food and beverage, signage, and event flow improvements.
  • Cloud and Cybersecurity: Transitioning infrastructures from on-premises or other cloud solutions to Google Cloud, PMY ensures robust data analytics and security. Our strategies include managing secure, scalable digital channels and offering comprehensive data management services.

“Returning to Adelaide, where our journey began, reinforces the deep connection we have with our roots and the global vision we’ve cultivated over the years,” said Paul Yeomans, CEO of PMY Group. “Our partnership with Google Cloud at LIV Golf is a testament to our commitment to innovate and push the boundaries of technology in sports. This collaboration is not just about enhancing the game—it’s about setting new benchmarks for how technology can create more immersive and engaging sports experiences worldwide.”

Celebrating a Landmark Collaboration

This evening, a special event in Adelaide celebrates the impactful partnership between PMY Group, LIV Golf, and Google Cloud. The gathering will host key board members and investors, highlighting the significant contributions of PMY's technology in transforming the sports landscape. Notables in attendance will include:

  • Paul Yeomans, CEO of PMY Group – Adelaide born and bred
  • Rob Chapman, Former CEO of St George Bank and former Chairman of Adelaide Football Club and Adelaide Airport
  • Leigh Clifford, Former Chief Executive and Director of Rio Tinto & Qantas Chair
  • Andrew Buxton, Founder & Managing Director of MAB Group
  • David Whelan, Director of Whelan Private Equities
  • Champion golfer Louis Oosthuizen, Captain of Stinger GC, will also be present and available for a Q&A session.

Previous release and further information on the partnership available here .


About us:

From its origins in stadium technology, PMY has broadened its scope, now servicing over 1,000 clients in 14 countries, across a diverse array of sectors.

PMY’s mission is to scope, design, procure, deliver, manage, operate and integrate cutting-edge technology and processes to underpin venue and event operations, amplify customer experience, streamline operational expenses, create revenue opportunities, manage crowd safety, unlock the value of data, and optimise the workforce.

With a strategic presence in Australia, the USA, the UK, Europe, the Middle East, and Asia, among PMY’s extensive client list are high-profile projects including SoFi Stadium, Allegiant Stadium, Wimbledon, The Open Championship, New York Mets, US Tennis Association, LIV Golf, various World Cups and Olympic organising committees, and more.

This global reach and dedication to providing independent, impactful technology solutions has made PMY a trusted advisor and partner to some of the world’s most prestigious venues and events.


Contact details:

For further information, please contact:

Catherine Wilcox

Senior Communications Manager

+61 434 219 041

Catherine.wilcox@pmygroup.com

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