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Environment, Food Beverages

SodaStream Empowers Consumers Towards Greener Living

Tide Communications 3 mins read
SodaStream Terra Sparkling Water Maker

SodaStream, the world’s #1 sparkling water brand, celebrates Earth Day with a significant sustainable update to one of its most popular models aligning with the brand’s ongoing commitment to push for better.

 

In celebration of Earth Day, SodaStream® has proudly announced its best-selling sparkling water maker, the Terra, will now have an outer shell crafted from 50% recycled materials. An initiative designed to provide consumers with a convenient, and eco-conscious solution whilst creating a positive impact by keeping waste out of landfill, directly bettering the planet.

 

With 97% of individuals expressing a desire to live a sustainable lifestyle2, SodaStream® is thrilled to offer reusable solutions that combat single-use plastics waste and provide consumers with tangible ways to make a positive impact on the planet. The brand also prioritises innovative advancements in sustainability across its product line and operations, including its reusable bottles and CO2 closed-loop system, promoting responsible consumption and regeneration at every stage of the production. Through strategic partnerships, product innovations, and a steadfast commitment to environmental responsibility, SodaStream® continues to lead the charge in reducing environmental impact and empowering individuals to embrace a more sustainable lifestyle.

 

“At SodaStream, sustainability is not just a goal; it's a commitment woven into the fabric of everything we do,” says SodaStream Australia Marketing Manager, Holly Walker. "Our vision is to change the way the world drinks by inspiring to Push for Better. In 2023, our commitment materialized in the elimination of 5 billion single-use plastic bottles, a direct result of consumers choosing SodaStream. Our SodaStream PepsiCo flavour bottles are made from 100% rPET, offering consumers maximum taste and less waste. This year, we are excited to unveil the latest Terra machine, made of 50% recycled materials, offering another eco-friendly beverage solution. As we celebrate Earth Day, we invite customers to join us on our journey towards a greener future, one bubble at a time.”

 

For over seven years, SodaStream Australia have been proud partners of Clean Up Australia (CUA), a partnership that sees both organisations work together to address the growing waste stream and build a better circular economy within internal operations and processes.

 

“The recent United Nations Bottled Water report highlighted that the world generates an alarming 25 million tonnes of plastic waste from plastic bottles” said Pip Kiernan, Chair of Clean Up Australia. “We are so proud to be partnered with organisations such as SodaStream who, along with its consumers across the world, have helped save 5.5 billion single-use plastic bottles in the past 12 months,” she continued.

 

Join SodaStream® in championing sustainability this Earth Day. For more information, please visit sodastream.com.au.


Key Facts:

·       The world currently generates around 600 billion plastic bottles amounting to approximately 25 million tonnes of plastic waste (not recycled but is disposed of in landfill or as unregulated waste)1.

·       97% of individuals express a desire to live a sustainable lifestyle2.

·       Less than 10% of plastic waste is being recycled globally3.

·       75% of people globally who advocate for a complete ban on such products4.

·       In 2023, the consumption of carbonated drinks by SodaStream consumers was equivalent to approximately 5.5 billion single-use plastic bottles5.

·       SodaStream® black Terra Sparkling Water Maker is now crafted from 50% recycled plastic (outer shell).

·       All SodaStream PepsiCo 440ml flavour bottles, are made from 100% RPET6, offering consumers maximum taste and less waste.

 

1 United Nations Global Bottled Water Industry: A Review of Impacts and Trends

2 Mintel Global Outlook on Sustainability: A Consumer Study 2023. The three-year trended research was conducted on 16,000 people across 16 global markets.

3 UNEP

4 IPSOS 2022

5 Excluding cap and sleeve

6 Based on 2023 sells


Contact details:

For imagery, interview requests and media enquiries, please contact Tide Communications:

Zoe Morley, zoemorley@tidepr.co, 0413 408 677 

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