Created Diamonds collections in the USA and Canada, Swarovski announces the global expansion of its fine jewellery category across 21 key stores within both Australia and New Zealand (store list included in asset link).
This coincides with the announcement of a partnership with the International Gemological Institute (IGI), which will certify all laboratory grown diamonds in Swarovski’s ‘Galaxy’ collection.
The independent body, which is a global leader for diamond assessment and has almost 50 years of experience in diamond grading, will certify the quality of every lab-grown diamond adorning new Swarovski Created Diamond collections according to the 4Cs of diamond quality: cut, colour, clarity, and carat weight.
In 1895, Daniel Swarovski’s ambitious vision to offer a feeling of luxury to everyone led to the creation of Swarovski. With innovation and artistry in our DNA, it’s a natural progression to embrace the concept of laboratory grown diamonds, which are 100% identical to their mined counterparts in every way but how they originate. Swarovski’s heritage of creative savoir-faire and limitless imagination in designing joyfully extravagant and elegant jewellery is beautifully expressed in this Swarovski Created Diamonds Collection. Swarovski Created Diamonds jewellery and crystal jewellery live in the same world, allowing our customers more choice and variety.
The new Galaxy Collection of Swarovski Created Diamonds is the first designed by our Creative Director Giovanna Engelbert. A beautiful expression of her exceptional vision, it brings a playful new approach to diamond design. The collection evokes the wonder of the galaxy and the deep mysteries of the cosmos, and is inspired by the depth and beauty of the diamonds themselves. The designs feature intensely light, laboratory grown diamonds standing alone as solitaires, or shaped as contemporary clusters. Each piece is crafted from the finest materials including gold and sterling silver, highlighting meticulous craftsmanship and timeless style.
Alexis Nasard, Swarovski Chief Executive Officer, commented: “Lab-grown diamonds will play a significant role in the future of the diamonds category, and they represent a strategic growth category for Swarovski. Our partnership with IGI will guarantee the quality of each stone in our forthcoming Swarovski Created Diamonds collections, enhancing consumer trust and confidence during our global roll out.”
Roland Lorie, Chief Executive of IGI, commented: “Swarovski has been renowned for its precision cutting, innovation, and artistry since 1895. We are pleased our new partnership will ensure that every single stone is graded and certified according to the 4Cs of diamond quality.”
Swarovski Created Diamonds are 100% identical to mined diamonds – the only difference is how they originate. They are made using a process that replicates nature, resulting in a lab-grown diamond that is indistinguishable from a mined diamond in all chemical, physical, and optical attributes and are considered to be more environmentally friendly.
Entry into the fine jewellery market is a natural evolution for the brand, which has offered lab-grown diamonds since 2016 as part of its B2B portfolio.
The collection will be available from April 3rd in 21 stores across Australia and New Zealand, as well as on Swarovski.com (store list included in asset link).
For more information, please contact:
Goncalo Pinto Da Costa
goncalo.pintodacosta@swarovski.com
PR & Media Executive
Tegan Whitfield
Please see assets here.
NOTES TO EDITORS
SWAROVSKI CREATED DIAMONDS - FROM THE MASTERS OF LIGHT SINCE 1895
Swarovski Created Diamonds are the diamonds of the future.
Identical to mined diamonds in every way but how they originate, Swarovski Created Diamonds are made using an innovative process that replicates nature, resulting in a laboratory grown diamond that is indistinguishable from a mined diamond in all chemicals, physical, and optical attributes. Once grown, after forming layer-by-layer from a tiny carbon seed, they are precision-cut and polished to perfection revealing maximum brilliance, scintillation, and fire. Swarovski Created Diamonds are graded using the 4Cs of clarity, colour, cut, and carat weight. Swarovski Created Diamonds offer the perfect access point for those desiring the luxury of diamonds. Stones of 0.25 carat and larger carry a microscopic laser inscription “SWAROVSKI CREATED DIAMOND” as a guarantee of quality and Swarovski’s expertise, craftsmanship, and mastery of light.
