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Emerald Way Charity Home 4 mins read
Ameen Farah, Urban Edge SA

In an inspiring collaboration that showcases the power of community and corporate partnership, three entities have teamed up for a remarkable charitable endeavour: the Emerald Way Charity Home project. 

The project involves the building of a luxury home in Mount Barker South Australia, which will be auctioned off with no reserve set in 2024. Net proceeds of the sale will benefit Variety SA — the charity dedicated to helping children who are sick, disadvantaged or living with disabilities.

The land for this venture has been donated by Joe Belperio, Owner and Director of Emerald Way Mount Barker, who has provided a stunning block of land at the gateway to his latest first class development. 

The home, named "The Amelie," serves as a tribute to Joe’s beloved daughter, Amelie, who he tragically lost when she was just three. 

"Amelie's passing left a void in our hearts," Joe Belperio shares. "Creating this home in her memory allows us to transform our grief into a beacon of hope for other families. It’s our way of giving back to those in need as we know what it’s like to walk in their shoes."

Urban Edge SA, under the leadership of its Director Ameen Farah, is donating the build of this double-storey house with the help of tradies, contractors and personal contacts on board to assist in subsidising some of its costs towards materials and labour. 

Ameen says that many hours of planning and design went into this home and that everyone is eagerly waiting to see the sketches on paper come to life. 

"The Amelie is designed to nurture family life. Its thoughtful layout includes a spacious entertainer’s kitchen, open-plan living areas, a guest bedroom with an ensuite on the lower level, and a tranquil alfresco area — perfect for unwinding," describes Ameen.


The upper floor is equally impressive, featuring three bedrooms with the master bedroom boasting a luxurious ensuite and a kids’ retreat space that opens onto a balcony offering peaceful views.

Completing the team is Century 21 SA, who are coordinating the marketing and auction efforts alongside their commitment to raising additional funds across all offices.

Greg Nybo, Principal/Owner from Century 21 Property People says, “The innovative no reserve auction approach means the highest bid will win the home. This means every inspiring home owner has an opportunity to secure a magnificent state of the art home as well as ensuring maximum funds raised for the charity, Variety SA. This is a brilliant opportunity for buyers to benefit from a no reserve auction; or for those who are looking to make a move to Mt Barker.” 

“Plus we’re so excited to announce that Tom Panos as seen on Channel 9 The Block, has agreed to be our Auctioneer which will bring a great audience to this great cause!” Greg exclaims.

More than 25 local businesses have come together in support of this project, generously donating their time, services and products, showcasing the community's strong commitment to helping those in need.

Mark McGill, CEO of Variety SA — the Children’s Charity, expresses deep gratitude for the overwhelming support. "This charity home symbolises hope and collective effort. We are thrilled by the impact this support — from building and bidding to donating — will have on families in need."

The home will be available for public viewing in November 2024 and auction set for December, with details to be announced on the Emerald Way Charity Home website. 

For more information on how to get involved or to make a donation, visit the Emerald Way Charity Home project site at

Key Facts:

Three South Australian businesses collaborating: Emerald Way Mt Barker, Urban Edge SA, and Century 21 have teamed up to build a home in Mount Barker, SA, to be auctioned off for charity.

Charity Auction for Variety SA: Every dollar raised from the auction will be donated to Variety SA, the children's charity, aiming to make a significant difference in many SA lives and for kids who are sick, disadvantaged or who are living with disability.

The Amelie Home: Named in memory of Joe Belperio's daughter, the project has become a beacon of hope and generosity, with the aim of raising funds for children in need.

Emerald Way Mt Barker's contribution: Joe Belperio's Director of  Parkfield Glades donated a  495m2 block in his new development for the charity home, motivated by his personal experience and the loss of his daughter.

Urban Edge SA’s involvement:  Director of Urban Edge SA,  Ameen Farah, contributed by building an architecturally-designed, double-storey house on the donated land, with support from over 25 South Australian trades and suppliers.

Century 21 SA: Have played a key part in bringing the project's contributors together and has committed to marketing and auctioning the house, with net funds going to charity, whilst also raising additional funds for the cause throughout all the  C21 SA offices.

No reserve auction The innovative no reserve auction approach means the highest bid will win the home, ensuring maximum funds raised for the charity, Variety SA.  This is a brilliant opportunity for buyers to benefit from a no reserve auction; or for those who are looking to make a move to Mt Barker.

Community support: Over 25 South Australia businesses have shown their support by donating time, services, or products to the construction and completion of the charity home.

Light in the darkness: This project shows how collective action and community spirit can bring about positive change, serving as an inspiring reminder of what can be achieved together for a good cause.

Contact details:

For more information and to coordinate any interviews please contact:

- Rhianna Iannace

- Mobile: 0487 938 701

- Email:


Available for interviews: 

- Mark McGill, CEO of Variety SA

- Ameen Farah,  Director of Urban Edge SA

- Greg Nybo, Principal/Owner from Century 21 Property People




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