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Tide Communications 2 mins read
Fix & Fogg Now in Space

Fix & Fogg, the beloved premium nut butter brand, is making history as it ventures into the final frontier for the very first time. Requested by astronauts on NASA’s SpaceX Crew-8 for their journey in outer space, the brand will embark on its biggest and nuttiest venture to date, fuelling the spacecraft for six months with its iconic peanut butter spread.

“This is a truly exhilarating moment for Fix & Fogg,” said Roman Jewell, Founder of Fix & Fogg. “To be chosen as the first New Zealand food brand to journey into space is an honour beyond words. We love to help people go places, but it’s not every day you get invited to go to space. We’re thrilled that the NASA crew share our passion for exceptional peanut butter and almond butter.”

Fix & Fogg's commitment to quality and innovation has propelled it to the forefront of the food industry, earning a dedicated following both locally and internationally. Over the last 10 years, the brand has catapulted to become one of the largest spread brands in New Zealand and a certified B-Corp company. Acclaimed “the best peanut butter on the planet,” the company prepares to break new ground in space, while continuing its dedication to delivering unparalleled flavour and nourishment to consumers, wherever they may venture.

As Fix & Fogg sets its sights on the stars, Australian's are encouraged to try out its extensive flavour range, with favourites including ‘Super Crunchy Peanut Butter’, ‘Everything Butter’ and ‘Choc Nut Butter’. Exclusive to 1,000 Woolworths stores across the nation, there are 10 flavours to get your nut butter fix! Aussies are already head over heels with the butter brand who took home the 2023 Woolworths Supermarkets 'Small Trade Partner' of the year award late last year.

Fix & Fogg invites fans and supporters - both on Earth and above - to join them on this remarkable voyage. Follow along on social media for updates and behind-the-scenes glimpses of Fix & Fogg's cosmic journey.



About us:

About Fix & Fogg:

Fix & Fogg is a New Zealand-made peanut butter company known for its premium, handcrafted nut butters. Founded in 2013 by Roman and Andrea Jewell at local farmers’ markets, Fix & Fogg has quickly gained acclaim for its innovative flavours and commitment to quality ingredients. With a range of delicious varieties, Fix & Fogg is on a mission to elevate the humble peanut butter to new heights of flavour and enjoyment.

Contact details:

For more information and interview requests, please contact: Laura Jarrett,, 0422 240 890 and explore the full Fix & Fogg range at Woolworths.


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