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Medical Health Aged Care, Women

Approaching hearing loss with empathy this Mother’s Day

Audika 2 mins read
Audika

With Mother’s Day just around the corner, it’s important to raise awareness of hearing loss and how to approach the topic with empathy with your loved ones.

 

Recent research commissioned by hearing experts Audika, found more than a third (36%)1 of the respondents mentioned hearing their loved ones speak as their favorite sound.

 

The research also found that many Aussies are living with hearing loss and are not seeking the support they need. In fact, nearly half (48%)2 of respondents aged 65 or over think they are experiencing hearing loss. Sadly, over half (53%)2 of respondents aged 65 or over who think they are experiencing hearing loss have not yet sought help.

 

Lauren McNee, clinical audiologist at Audika, says loved ones play a crucial role in supporting clients on their journey to hearing health.

 

Here are some tips from Lauren for broaching the topic with empathy:

  • Make sure you have their attention before you start talking, a good way is to use their name.
  • Suggest going with them to do the hearing test and do it together!
  • If you have had to translate/repeat a conversation whilst out, have a gentle conversation about it once you get home.
  • Provide examples, in a kind way, such as the TV volume etc you prefer.
  • Always go with your loved ones to appointments so you hear advice and understand the recommendations made by the clinician.

 

For this article we can offer you:

  • An interview with Lauren McNee, experienced clinical trainer and audiologist at Audika to speak to how you can approach the topic with empathy.
  • Additional new research findings.

 

Over three-quarters of respondents (77%)1 know someone who is hard of hearing, and living with untreated hearing loss can significantly impact the quality of our lives.

 

Please let me know if this interview opportunity is of interest. We are also happy to support with drafting material ahead of time.

 

Look forward to hearing from you!


About us:

 

About the research: 

1The survey was commissioned by Audika Australia. An online survey was scripted and hosted by PureProfile, an independent research services provider. A nationally representative sample of n=1,005 Australians aged 18+ were selected via randomisation to participate by the research panel provider PureProfile. Fieldwork was conducted from the 9th of February to the 12th of February 2024.

 

2All stats pertaining to 65+ featured a sample size of n=219 segmented from the national representative sample.


Contact details:

Audika@edelman.com

Alicia Teo: alicia.teo@edelman.com

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