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Books Literature, Sport Recreation


Fair Play Publishing 2 mins read

A fascinating and timely memoir by Sally Freedman, published by independent Australian publishing house Fair Play Publishing, has been shortlisted for the prestigious Football Book of the Year award in the UK, presented by the Football Writers’ Association and The Sunday Times, and sponsored by Charles Tyrwhitt. 

Freedman’s "Get Your Tits Out for the Lads" takes readers on an extraordinary journey through the masculine and enigmatic world of football, offering a unique perspective from an intelligent and ambitious woman.

The book offers readers an intimate look into the triumphs and challenges encountered by Freedman whilst working in the male-dominated world of football in Australia, New Zealand, and Europe, in both clubs and governing bodies. 

Released just prior to the Women’s World Cup in 2023, the book’s central theme became even more relevant with the unfortunate events at the presentation ceremony of the World Cup Final. The then President of the Spanish Football Federation inappropriately kissed a player from the Spanish team – an act now subject to legal proceedings in Spain. 

“I am honoured to be nominated for the Football Book of the Year,” said Freedman. 

“I often kept a diary primarily to deal with some of the challenges and setbacks I had experienced while working in my ‘dream’ environment. 

“I was thrilled when my publisher suggested I make a book out of my writing. I’d like to say a big thank you to the judging panel and a big congratulations to the other nominees.”

The winner of the Charles Tyrwhitt Sports Book Awards in association with The Sunday Times and the Football Writers’ Association, will be announced at a black tie ceremony on June 6th at The Oval in London. 

“Get Your Tits Out for the Lads” is available from Fair Play Publishing, all good bookstores, Amazon and other online retailers worldwide. 


Key Facts:

“Get Your Tits Out for the Lads” is a timely memoir about sexism and misogyny in professional football administration

*  Judging panel for Football Book of the Year drawn from UK Football Writers' Association

* Annual Sports Book Awards in the UK are supported by The Sunday Times


About us:

About Sally Freedman

Scotland-born Sally Freedman is an accomplished professional in the world of sport. Sally received a full scholarship to study a Masters in Business (sport management) at Griffith University in Australia. Since graduating, Sally has worked at the 2015 Asian Cup, Melbourne City Football Club, Wellington Phoenix Football Club, the 2018 Gold Coast Commonwealth Games, and UEFA in Switzerland. Sally has worked in different areas including marketing, communication, fan engagement, protocol, ticketing, venue management and spectator services.


About Fair Play Publishing

Fair Play Publishing was established in 2016 by FIFA whistleblower and former football executive, Bonita Mersiades, who is also the founder of the Football Writers’ Festival and the Manly Writers’ Festival. Fair Play Publishing has since published almost 70 books, and is the biggest publisher of non-fiction books on football in Australia. The principal imprint is Fair Play Publishing, which is dedicated to sports non-fiction. Other imprints are Popcorn Press (fiction) and Pepper Press (books about life). 

Contact details:

Bonita Mersiades, Publisher, 0416 071 000


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