Skip to content
Community, RetailOnline Retail

COLES UNLEASHES NEW FUNDRAISING CAMPAIGN TO SUPPORT GUIDE DOGS

Coles Group 3 mins read
  • Media:

Thursday, 2 May 2024

 

COLES UNLEASHES NEW FUNDRAISING CAMPAIGN TO SUPPORT GUIDE DOGS

 

Funds raised will help breed, raise and train Guide Dogs across Australia

Click HEREfor new vision of Guide Dog pups Idle, Fergie, Ossie and Bambi in training

at Coles as they learn how to avoid the Coles roast chicken!

 Click HERE for more adorable images. 

 

Coles has unleashed a new national fundraising campaign for Guide Dogs to help support Australians living with low vision or blindness.

 

Until Tuesday, 21 May, Coles will donate 5 cents to Guide Dogs when customers purchase a dog food product in-store and on Coles Online (excluding pet accessories and treatments and to a maximum of $300,000). 

 

Funds raised will help support the work of Guide Dogs to continue to breed, raise and train Guide Dogs across Australia, like Isla who supports 21-year-old Karlee from Shoalhaven, New South Wales.

 

Karlee, who was born legally blind, said having Guide Dog Isla by her side has given her freedom and independence to thrive and navigate the world around her.

 

“Before receiving my Guide Dog, my independence was limited, and I felt extremely restricted and isolated. My world was getting darker and really felt like it was shrinking. Even leaving my house independently was a challenge and filled me with fear and anxiety,” she said.

 

“When I got my first Guide Dog Olympia, I experienced freedom for the first time.  Olympia has since retired and last July I was matched up with Isla who allows me to leave my house with confidence and truly has opened up my world so much. The bond I share with Isla is so special and like no other. We trust each other immensely and have a deep level of communication, which allows us to work together as a team. Isla has given me the gift of independence, freedom and constant companionship which I am forever grateful for.”

 

“Due to my lifestyle, I required a very confident and adaptable dog who could work well in a range of dynamic environments. Personality was another big factor involved in matching. Both me and Isla have very similar personalities. We thrive on being active and love exploring new places.”

 

In addition to purchasing a participating dog food product at Coles during the campaign, customers can also support Guide Dogs by ‘feeding’ a Donation Dog with loose change at a Coles supermarket or selected Liquorland and First Choice Liquor Market store year-round. 

 

Coles Group Head of Culture & Inclusion Katie Wyatt said Coles is delighted to expand its support for Guide Dogs through the new fundraiser.

 

“Coles is always looking at ways to make the shopping experience - both instore or online - for our customers more accessible and inclusive and we are proud of our long running partnership with Guide Dogs to improve access for Australians living with low vision or blindness,” she said.

 

“Together with our customers, Coles has already raised more than $14 million over 40 years through initiatives such as the Donation Dogs at the front of our supermarkets and Liquor stores. We hope this new and exciting campaign will raise further funds and awareness for Guide Dogs.”

 

Dr Russell Harrison, Guide Dogs GM Dog and Vision Services said funds raised will enable Guide Dogs to not only provide Guide Dogs but a range of other inclusive services.

 

“Creating a world that is accessible and inclusive for people with low vision or blindness is only possible with support from organisations like Coles,” he said.

 

“Coles team members and their customers already show their kindness on a daily basis by ‘feeding’ our Donation Dogs. This campaign will help continue to fund the breeding, raising and training of Guide Dogs as well as a multitude of other essential services. Our thanks go to the team at Coles and their customers whose generous support is changing lives.”

 

 

-ends-

For media enquiries, please contact
Coles Media Line (03) 9829 5250 or media.relations@coles.com.au


Key Facts:

Until Tuesday, 21 May, Coles will donate 5 cents to Guide Dogs when customers purchase a dog food product in-store and on Coles Online (excluding pet accessories and treatments and to a maximum of $300,000). 

Media

Images
Guide Dogs trainer Chelsea with puppies in training Fergie and IdleGuide Dogs trainer Chelsea with puppies in training Fergie and Idle

Guide Dogs trainer Chelsea with puppies in training Fergie and Idle.JPG

Guide Dogs trainer Chelsea with puppies in training Fergie and Idle
Download media
Coles team members Caitlin and Rabi with Puppy in Training OrionColes team members Caitlin and Rabi with Puppy in Training Orion

Coles team members Caitlin and Rabi with Puppy in Training Orion.JPG

Coles team members Caitlin and Rabi with Puppy in Training Orion
Download media
Coles will donate 5c of every dog food product sold to Guide Dogs until May 21Coles will donate 5c of every dog food product sold to Guide Dogs until May 21

Coles will donate 5c of every dog food product sold to Guide Dogs until May 21.JPG

Coles will donate 5c of every dog food product sold to Guide Dogs until May 21
Download media
Attachments

020524_MEDIA-RELEASE_COLES-UNLEASHES-NEW-FUNDRAISING-CAMPAIGN-TO-SUPPORT-GUIDE-DOGS.pdf

Download media

More from this category

  • RetailOnline Retail
  • 23/01/2025
  • 00:11
Improbable

Improbable Leverages Improved Financial Profile to Drive Innovation in AI, the Metaverse, and Web3 Through Venture Building

Predictions for 2025 Signal a Breakthrough Year for Virtual Economies, Interoperable Identities, and AI-Powered Gaming LONDON--BUSINESS WIRE-- Improbable, a venture builder dedicated to growing businesses across AI, the metaverse, and Web3 ecosystems, has capped off a transformative 2024 with the announcement of the profitability threshold achieved in the previous financial year, a change in business model, and significant progress across interconnected ecosystems. Central to its success is the company’s venture-building model, which has proven instrumental in creating businesses and technologies that shape the future of virtual worlds and digital economies. Venture Building: Driving Innovation Across Ecosystems and Building the Open…

  • RetailOnline Retail
  • 22/01/2025
  • 23:10
Kinaxis Inc.

World-Class Supply Chain Leaders Confirmed for Kinexions 2025

ExxonMobil, Eaton, Volvo, Colgate-Palmolive, Hershey and more among confirmed line-up for the Kinaxis community conference in Austin, Texas OTTAWA, Ontario–BUSINESS WIRE– Renowned global brands…

  • Contains:
  • RetailOnline Retail
  • 22/01/2025
  • 21:56
Philip Morris International

Multinational Survey by Philip Morris International Demonstrates Need for Greater Collaboration to Advance Innovation

Eight in 10 people believe misinformation undermines the adoption of critical innovations Nine in 10 people say it’s important for governments to ensure public…

  • Contains:

Media Outreach made fast, easy, simple.

Feature your press release on Medianet's News Hub every time you distribute with Medianet. Pay per release or save with a subscription.