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Dapto Steps Up in Style to Pink Bun Campaign Challenge

Breast Cancer Network Australia 3 mins read
The Dapto Bakers Delight team including Sarah King (second from right) pinks up for the annual Pink Bun campaign, raising money for breast cancer.

02/05/2024

When advised that they were the “one to watch” when it came to contributions to the Pink Bun campaign across Australia, the team at Bakers Delight Dapto were humbled.

Sarah King, the franchisee, was thrilled to hear the news that they were frontrunners in raising funds for Breast Cancer Network Australia (BCNA). “What a privilege,” she said. “We love the Pink Bun campaign supporting BCNA as it allows our bakery to connect with our community.”

Members of the bakery team are connected to loved ones affected by breast cancer and so the cause is personal. “Members of our team have been touched by breast cancer – be it through mothers, aunts, sisters, or friends – and we have a number of families who have been affected by breast cancer in our community,” Sarah said. “We often speak about how family and friends struggle to find a way to help, so this is a beautiful opportunity for the entire community to come together and show that much needed love and support.”

Sarah believes the reason they have been noticed is due to being engaged and positive. “I thrive when connecting with our customers and the countless families each and every day,” she said. “I think it’s a blessing being our community’s local bakery as we hold a special place in a lot of people’s day.”

BCNA and Bakers Delight have partnered for 24-years, with Bakers Delight raising an incredible $25 million for BCNA in that time. The relationship offers an excellent example of what business and charity can achieve together.

“We are so incredibly grateful for the franchisees at Bakers Delight – the way they give back, get behind the campaign, pink up their stores, encourage their staff,” said BCNA CEO Kirsten Pilatti. “That ongoing support and partnership is something that we don’t take for granted.”

From 9-29 May, Bakers Delight bakeries across the country will begin baking their limited-edition Fun Buns to support Breast Cancer Network Australia (BCNA) and all Australians affected by breast cancer. During this time,100% of the sales from every Fun Bun or Fun Bun 6-Pack sold will be donated to BCNA to help it continue to provide Australians affected by breast cancer with the very best information, treatment, and support.

Bakers Delight Joint CEO, Elise Gillespie said the Pink Bun campaign was something she and franchisees around the country looked forward to each year. “This campaign wouldn’t be a success without the generosity and enthusiasm of our franchisees and it’s incredible to see our bakeries turn pink for this special campaign. This year’s campaign theme really focusses on helping BCNA support every Australian affected by breast cancer, so we would encourage customers across Australia to come into their local bakery not only to buy Fun Buns, but to share their own personal stories and connection with breast cancer. It really reinforces why we do this campaign and what it means to our franchisees and local community members.”

More than 20,000 women and men are diagnosed with breast cancer every year. A breast cancer experience is different for everyone – and each Australian diagnosed will need different support – which is highlighted by the three Pink Bun ambassadors in 2024. The faces behind this year's campaign – Kansas, Sam, and Jill – arrived from different parts of the country to share and shine a light on how BCNA and its staff have supported each of them through their respective breast cancer experiences.

Ms Pilatti said Bakers Delight’s support has been vital for BCNA. “The generosity of the whole Bakers Delight team, year-after-year, is overwhelming,” she said. “Without the support of the franchisees across Australia and their communities, BCNA would not be here to provide the information and support Australians need as they navigate their breast cancer journey.”

Media Contact:

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Rachael Stewart | Media and Communications Manager | 03 9805 2540| media@bcna.org.au

For further information on Breast Cancer Network Australia (BCNA) please visit www.bcna.org.au

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About us:

Breast Cancer Network Australia (BCNA) is the peak national organisation for Australians affected by breast cancer, and consists of a network of more than 175,000 individual members. BCNA supports, informs, represents and connects Australians affected by breast cancer and works to ensure that all Australians affected by breast cancer receive the very best care, treatment and support appropriate to their individual needs.

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