Skip to content
Fashion, RetailOnline Retail

Ena Pelly Launches New Capsule Collection with Style Icon, Elle Ferguson

Tide Communications 2 mins read
EP X EF 2.0 Collection

Complete with elevated staples and edgy silhouettes, EP x EF 2.0 reigns supreme individuality and innovation for the Autumn wardrobe.

 After the success of the first sell-out collaboration, Australian womenswear label, Ena Pelly and style icon, Elle Ferguson have teamed up combining Ena Pelly’s signature, the collection, titled EP x EF 2.0, takes cool girl to new heights and will turn heads on every corner.

Danielle Pelly, Co-Founder/Director of Ena Pelly, says the collection is a celebration of Australia.

“We always look forward to collaborating with other women and bringing in fresh perspectives that creates something impactful and unique,” said Danielle.

“After the success of our first collaboration with Elle we were so excited to work with her again and create a collection that inspires the wearer,” Danielle continued.

Drawing inspiration from vintage motifs, unique moto designs and bold textures, the collection seamlessly merges with everyday wearability.

"For me, it's always about exuding that 'cool girl' aura effortlessly. I envision pieces from this collection becoming timeless wardrobe staples," said Elle Ferguson.

"Whether it's the meticulous tailoring of a classic black tee or the unique silhouette of a reimagined sweater, each piece embodies aspects of my own personal style," Elle explained.

Standout pieces such as the and Reworked Red Jumper set the tone for the collection marrying contemporary aesthetics with timeless appeal. Alongside, soft tailored leather jackets to distressed jeans also feature, each imbued with a touch of oversized allure.

EP x EF 2.0 will be available online via and in-store from Thursday 2nd May with pieces ranging from $140 to $680 RRP, this collection promises to be one of its most eye-catching to date.


Instagram: @enapelly


Key Facts:

EP x EF 2.0 campaign imagery linked here.

EP x EF 2.0 flat lay imagery linked here.

About us:


Ena Pelly is a contemporary fashion brand with a unique DNA that fuses understated ease with a modern, tightly edited approach to style. From the brand's first stall at the South Melbourne Markets, selling their namesake leather biker jackets, to the global attention the distinctive brand now attracts, Ena Pelly has always been centred on providing modern women with the cornerstones of a minimalist and effortless wardrobe. From their humble beginnings, Ena Pelly is now widely sold across Australia, New Zealand and the US.

Contact details:

For all interviews and media opportunities, please contact Tide Communications:

Sara Stockdale | Senior Account Manager | 0435 959 938

Aislinn Powell | Account Manager | 0412 646 941


Media Outreach made fast, easy, simple.

Feature your press release on Medianet's News Hub every time you distribute with Medianet. Pay per release or save with a subscription.