Wackadoo! The eagerly anticpated Bluey’s World is set to open in Brisbane, Queensland on 7 November 2024, offering families an unforgettable Bluey adventure.
Bluey’s World is a one-of-a-kind, immersive experience that will take visitors into the Heeler’s iconic family home, backyard and beyond – for real life. Get ready to play the Bluey way, whilst embarking on an interactive adventure through the vibrant and playful world of Bluey.
The Bluey’s World immersive experience features real-life sets, recognisable scenes, and beloved characters and games from hit-show Bluey.
Housed within the expansive 4000sqm purpose-built ‘Northshore Pavilion’, Bluey’s World boasts a state-of-the-art venue situated in Brisbane’s latest arts and entertainment hub, Northshore. Accessible by bus, car, foot and bike, visitors can even arrive via Brisbane’s iconic CityCat, as featured in beloved Bluey episodes like ‘Spy Game’ and ‘Ice Cream’.
Tickets for Bluey’s World will go on sale on Tuesday 21 May 2024. For ticket information and to book visit blueysworld.com. Prices start from AUD$49.90.
Kate O’Connor, Director Brands and Licensing, BBC Studios ANZ said “The magic of Bluey isn’t only in the universally relatable characters and storytelling. It is also in the setting - the beloved Heeler house in beautiful Brisbane is so well known to fans that it’s (near) recent sale made the prime time news. We are so excited that fans will finally get the opportunity to step inside and play in the Heeler’s iconic family home for real life!”
Andrew Kay, Producer, Bluey’s World said “We are thrilled to collaborate with BBC Studios to bring Bluey's World to Brisbane. With Bluey's World, we're inviting fans to come and play in Bluey’s iconic home, which will be an unforgettable day out for all ages.”
Michael Healy, Queensland Tourism Minister said “Bluey is globally adored and arguably our most famous Queenslander, from her Brisbane home and beyond, it’s such a treat seeing our state’s landscape immortalised in Bluey’s adventures, episode after episode.
“Bluey’s World will be truly captivating, giving fans an unforgettable and immersive experience, it is such a draw card to drive visitation to Queensland.
“We’re a family friendly destination and we know that once the family have lived and played like our favourite Heelers at Bluey’s World, that they’ll get out and explore our state, which is Bluey’s world – for real life.
“This special event is so highly anticipated on our calendar, we expect more than 200,000 visitors will enjoy Bluey’s World in its inaugural year, injecting more than $18 million into the local economy.”
Lord Mayor Adrian Schrinner said the exclusive Bluey’s World experience is a chance for residents and visitors to honour the beloved Brisbane superstar.
“From this November, excited Bluey fans from around Australia and the globe will travel to our city, eager to experience the immersive Bluey spectacle.
“Bluey’s World places a global spotlight on Brisbane as an ever-evolving major events city.
Brisbane is proud to support this unmissable homegrown event, and welcomes an influx of fans who will deliver a powerful boost to local business, filling our hotels, restaurants and lifestyle precincts, as they explore our unique tourism attractions.”
Created by Joe Brumm, Bluey is produced by Emmy® Award-winning Ludo Studio for ABC KIDS and co-commissioned by ABC Children’s and BBC Studios Kids & Family. A global phenomenon, the show follows the adventures of Bluey - a loveable, inexhaustible Blue Heeler dog - who lives with her Mum, Dad and her little sister Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways bringing her family and the whole neighbourhood into her world of fun.
Bluey’s World is produced by BBC Studios and HVK World, and supported by the Queensland Government through Tourism and Events Queensland, and Brisbane City Council via Brisbane Economic Development Agency, and features on Queensland’s calendar of events.
Everyone’s invited to play the Bluey way – for real life.
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Assets
Bluey's World Images and Footage
Media Contact
Cinnamon Watson
cinn@cinnamonwatsonpublicity.com.au | +61 432 219 643
Partnership & Sponsorship Contact
Chantal Bindley
chantal@artemispartnerships.com | +61 477 977 750
About Bluey
Bluey is produced by Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children’s and BBC Studios. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post produced in Brisbane Queensland, Australia,with funding from the Queensland Government through Screen Queensland and the Australian Government. Website | Facebook | Instagram | TikTok | Twitter | YouTube
About Ludo Studio
Ludo Studio is a BAFTA, multi-Emmy® and Logie award-winning Australian studio that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. ludostudio.com.au
About BBC Studios Kids & Family
BBC Studios Kids & Family is an integral part of the BBC Studios content powerhouse – a commercial subsidiary of the BBC Group which produces, invests and distributes content globally.
With specialist knowledge of what makes young audiences tick, BBC Studios Kids & Family identifies and nurtures great projects and turns them into global hits, seamlessly taking content from conception, development and production to investment, franchise management and distribution.
The division’s multi-genre portfolio includes some of the most exciting and successful franchises in the world with BAFTA and International Emmy winning craft and storytelling, including Bluey, Hey Duggee, Hey Duggee Squirrel Club, Deadly Mission Shark, Andy’s Amazing Adventures, Supertato, and Popularity Papers. The division’s ever-growing slate also includes Rafi the Wishing Wizard, Stan Can, Peter and the Wolf, and Picklestorm, as well as established UK hits and iconic shows such as Blue Peter, The Dumping Ground, JoJo & Gran Gran, The Beaker Girls, Lagging and CBeebies: Shakespeare at the Globe.
Its productions air on channels and leading content platforms around the world including CBeebies, CBBC, Disney, ABC Australia, Tencent China and Nickelodeon.
About BBC Studios
BBC Studios is a commercial subsidiary of the BBC Group with sales of £2.1 billion (2021/22: £1,630 million). Able to take an idea seamlessly from thought to screen and beyond, the business is built on two operating areas: the global Content Studio, which produces, invests and distributes content globally and Channels & Streaming, with BBC branded channels, services and joint ventures in the UK and internationally. Around 2,500 hours of award-winning British programmes are made by the business every year, with over 80% of total BBC Studios revenues coming from non-BBC customers including Discovery, Apple and Netflix. Its content is internationally recognised across a broad range of genres and specialisms, with brands like Strictly Come Dancing/Dancing with the Stars, Top Gear, the Planet series, Bluey and Doctor Who. BBC.com is BBC Studios’ global digital news platform, offering up-to-the-minute international news, in-depth analysis and features. Website | Press Office | Twitter | LinkedIn | Instagram
About HVK Productions
HVK Productions is part of the Andrew Kay group of companies, an international theater Producer and concert Promoter based in Melbourne, Australia. Andrew Kay AM has presented, produced and co-produced countless award-winning theatrical, musical and live stage events. Andrew is also Australia’s leading Producer of children's and family entertainment including the current worldwide tour of Bluey’s Big Play. Previous tours and shows include Hi-5, Bananas in Pyjamas, Playschool, The Cat in The Hat, Giggle and Hoot, Hairy Maclary, The Fairies, LazyTown, ABC Christmas Spectaculars, Horrible Histories - Awful Egyptians and Barmy Britain, We're Going on a Bear Hunt, Dan TDM Live, Deadly 60 as well asmultiple tours of Operation Ouch Live. www.akaaustralia.com.au
Contact details:
Cinnamon Watson 0432 219 643 cinn@cinnamonwatsonpublicity.com.au
