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HP Unlocks New Era of AI Experiences Powering Work and Creation

HP Australia 4 mins read
Sydney, Australia., May 21, 2024 — Today HP, Inc. unveiled a new class of next-generation AI PCs at Microsoft’s AI Vision Event designed for the AI era to empower people to work and create more meaningfully.  

The way we live and work is no longer confined to a desk; we are creating at home, from the office, and everywhere in between. At the same time, AI is rapidly changing everything, including consumer and professional expectations for productivity and creativity. More than half of early tech adopters believe AI will save them timev, and 72% of business leaders believe AI will help employees focus on more productive work.vi Additionally, developers are releasing a steady stream of AI-enabled software designed for new experiences and capabilities that can only be unlocked with next-gen AI PCs.  

To capitalise on both flexible work and AI, HP has created a new category of devices crafted for work and creation. Today, HP unveiled the HP OmniBook X AI PC and HP EliteBook Ultra AI PC, HP’s first next-gen AI PCs built from the ground up with the latest ARM architecture to harness the most powerful AI technologies.  

Both devices are designed and engineered around the Snapdragon® X Elite processorvii and its dedicated Neural Processing Unit (NPU)6, capable of 45 trillion operations per second (TOPS) to run language models and generative AI locally on the device. Coupled with Copilot+ PC and its transformative features like Recall, these PCs supercharge creativity and productivity for a more personalised, powerful computing experience.  

More AI apps are available every day, expanding the possibilities of what can be achieved with the newest HP next-gen AI PCs. Communicate and collaborate more effectively with AI tools that leverage gestures, facial expressions, and voice interaction to easily interact with others. Improve presentation skills in virtual meetings with real-time coaching and feedback powered by AI technologies. Create and edit photos, audio, and video faster than ever with AI-enabled software that make pro features easy even for beginners.  

“In this transformative era of artificial intelligence, how we define an exceptional device is no longer about speeds and feeds – it is measured by our ability to create and enable meaningful breakthrough experiences,” said Alex Cho, President, Personal Systems, HP Inc. “We’re at the beginning of a new decade of personal computing that will redefine what a personal computer is. AI enables a fundamentally more personalised and creative experience we believe will empower people in both their personal and professional lives.” 

Uniquely Designed to Break Barriers  

HP’s latest next-gen AI PCs unlock capabilities beyond traditional PCs, running AI locally on the device for maximum performance, efficiency, and privacy with longer battery life than ever before. The HP OmniBook X and HP EliteBook Ultra are designed for tech-savvy freelancers and on-the-go leaders with a sleek design and the perfect synergy of AI-enhanced power and mobility. 

  • Sleek & Versatile – As the world’s thinnest next-gen AI PCsviii, these devices take productivity and creativity to new heights with unprecedented style and mobility. Both PCs feature HP’s new AI Helix Logo, reflecting HP AI engineering that delivers optimised performance and security for AI today. The HP EliteBook Ultra adds an additional layer of durability for commercial customers in a blue finish with a smudge-resistant Physical Vapor Deposition (PVD) coating. 

  • Lightning-Fast Responsiveness – With the HP OmniBook X and HP EliteBook Ultra, experience top performance without sacrificing portability. Open a large Microsoft Excel file almost 2x fasterix,  stream up to 12 hours of Microsoft Teams calls or binge up to 22 hours of Netflix streaming.x 

  • Responsibly Crafted – As part of the world’s most sustainable PC portfolioxi, both devices incorporate 50% recycled aluminumxii in the covers and 100% sustainably sourced materials for packagingxiii, along with EPEAT® Climate+ Gold Registration and ENERGY STAR® Certification. Representing HP’s commitment to sustainability, the HP EliteBook Ultra’s three-year warranty saves costs and decreases downtime for professionals working in a mix of environments. 

Intelligently Optimised to Power AI Experiences 

With 60% of freelancers already using AI tools in their workxiv, and 70% of developers adding AI to existing applicationsxv, HP architected the HP OmniBook X and HP EliteBook Ultra to take advantage of the newest features and software experiences, including: 

  • Collaborate Authentically – As work requires collaboration in-person and virtually, state-of-the-art conferencing tools are critical. The new Poly Camera Proxvi uplevels virtual interactions across all collaboration and streaming appsxvii across multiple cameras.xviii Poly Camera Pro utilises the NPU to power AI enhancements like Spotlight, Background Blur & Replace, Auto Framing, and more, allowing the CPU to maintain performance more efficiently while preserving battery life. 

  • Explore & Optimise – First available on today’s next-gen AI PCs, HP AI Companion uses AI to optimise the device for greater productivity while bringing AI tools locally onto the device.  

  • Work Protected – As AI advances, trusted security measures are essential for AI PCs. Commercial users can confidently do their best work from anywhere on the HP EliteBook Ultra, with Wolf Pro Security Next Gen Antivirus (NGAV),xix which harnesses the power of machine learning to defend against new and known threats. As a Microsoft Secured-Core PC, the device is designed to protect the PC down to the firmware level with hardware security features that shield user credentials and other critical data.  

Pricing and Availability

  • The HP OmniBook X AI PC is available for pre-order at HP.com.au for a starting price of $2,699.99 with JB Hi-Fi and Harvey Norman and will begin shipping on June 18, 2024.  

  • The HP EliteBook Ultra AI PC is available from June 18, 2024 and pricing will be confirmed closer to the release date. 


Key Facts:

News Highlights: 

  • World’s most powerful ultra-mobile next-gen AI PCs1 reclaim time for meaningful work and creation 

  • Unleash your full potential from anywhere with the world’s longest battery life in an ultra-mobile next-gen AI PC3 

  • Sleek new HP next-gen AI PCs deliver lightning-fast responsiveness with a dedicated NPUiv capable of 45 trillion operations per second (TOPS)  

  • Discover new AI superpowers to create, work, learn, and focus like a pro with HP next-gen AI PCs 

  • HP introduces the world’s most secure next-gen AI PC2 to protect against AI-generated threats 


About us:

About HP  

HP Inc. (NYSE: HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit: http://www.hp.com


Contact details:

Media Contacts 

Jana Tsiligiannis, Edelman for HP 0400 900 004   

Emelyne Sng, Edelman for HP      0432 391 210 

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