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Richmond Mall Bakery Aims High in Fundraising for Breast Cancer Across Australia

Breast Cancer Network Australia 3 mins read
The ambassadors from the 2024 Pink Bun campaign (L-R) Kansas, Sam, and Jill.

01/05/2024

When advised that they were the “one to watch” thanks to its high contributions to the Pink Bun campaign, which is held rights across Australia, the team at Bakers Delight Richmond Mall were humbled.

Part owner and manager Sanjay Shrestha said it was incredibly gratifying for the bakery and its staff to be able to give back to Breast Cancer Network Australia (BCNA). “It’s a testament to the hard work and dedication of our team, and it fills us with pride to know that our efforts are making a tangible difference in supporting BCNA,” he said. “The campaign brings a sense of camaraderie and purpose to our workplace, boosting morale and fostering a sense of pride in our collective efforts.”

BCNA is Australia’s leading consumer breast cancer organisation and supports all those affected by a breast cancer diagnosis. “Several members of our team have a personal connection to breast cancer – whether through family, friends, or their own personal experiences,” Mr Shrestha said. “These connections serve as a personal motivator for us to participate wholeheartedly.”

Mr Shrestha credits the commitment of their bakery team, who take pride in baking Fun Buns. “Our success to date in achieving good results for the Pink Bun campaign can be attributed to several factors; first is our teams unwavering commitment to the cause, and our community drives us to go above and beyond each year,” he said.

He also credits the generosity of the local community. “In our local community, the campaign serves as a rallying point for raising awareness about breast cancer and the importance of early detection and support,” Mr Shrestha said. “It brings people together in a spirit of solidarity and compassion, uniting individuals from all walks of life in the fight against breast cancer.”

BCNA and Bakers Delight have partnered for 24-years, with Bakers Delight raising an incredible $25 million for BCNA in that time. The relationship offers an excellent example of what business and charity can achieve together.

“We are so incredibly grateful for the franchisees at Bakers Delight – the way they give back, get behind the campaign, pink up their stores, encourage their staff,” said BCNA CEO Kirsten Pilatti. “That ongoing support and partnership is something that we don’t take for granted.”

From 9-29 May, Bakers Delight bakeries across the country will begin baking their limited-edition Fun Buns to support Breast Cancer Network Australia (BCNA) and all Australians affected by breast cancer. During this time,100% of the sales from every Fun Bun or Fun Bun 6-Pack sold will be donated to BCNA to help it continue to provide Australians affected by breast cancer with the very best information, treatment, and support.

Bakers Delight Joint CEO, Elise Gillespie said the Pink Bun campaign was something she and franchisees around the country looked forward to each year. “This campaign wouldn’t be a success without the generosity and enthusiasm of our franchisees and it’s incredible to see our bakeries turn pink for this special campaign. This year’s campaign theme really focusses on helping BCNA support every Australian affected by breast cancer, so we would encourage customers across Australia to come into their local bakery not only to buy Fun Buns, but to share their own personal stories and connection with breast cancer. It really reinforces why we do this campaign and what it means to our franchisees and local community members.” 

More than 20,000 Australian women and men are diagnosed with breast cancer every year. A breast cancer experience is different for everyone – and each person diagnosed will need different support – which is highlighted by the three Pink Bun ambassadors in 2024. The faces behind this year's campaign – Kansas, Sam, and Jill – arrived from different parts of the country to share and shine a light on how BCNA and its staff have supported each of them through their respective breast cancer experiences.

Ms Pilatti said Bakers Delight’s support has been vital for BCNA. “The generosity of the whole Bakers Delight team, year-after-year, is overwhelming,” she said. “Without the support of the franchisees across Australia and their communities, BCNA would not be here to provide the information and support Australians need as they navigate their breast cancer journey.”

Media Contact:

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Rachael Stewart | Media and Communications Manager | 03 9805 2540| media@bcna.org.au

For further information on Breast Cancer Network Australia (BCNA) please visit www.bcna.org.au

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About us:

Breast Cancer Network Australia (BCNA) is the peak national organisation for Australians affected by breast cancer, and consists of a network of more than 175,000 individual members. BCNA supports, informs, represents and connects Australians affected by breast cancer and works to ensure that all Australians affected by breast cancer receive the very best care, treatment and support appropriate to their individual needs.

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