09/05/2024
An inaugural Ride for Hayley event at Robina Town Centre is off and running today May 9 until May 19, with some Gold Coast personalities jumping on their bikes in support of the cause.
Gold Coast Suns players Tom Berry, Sam Clohesy, and Darcy Macpherson showed their support for the breast cancer fundraiser, which local Robina retailers have created to honour their late colleague Hayley Fyfield, by jumping on their bikes.
Berry is an ambassador for Breast Cancer Network Australia (BCNA) – who is the recipient of the funds raised – following the loss of his mum Jedda to the disease in 2013. “It’s a sad story to lose Hayley so it’s special that they’re putting on this event,” Berry said. “It’s a great cause and one to get behind.”
Berry said he hopes the Gold Coast community will raise money for BCNA by doing their 10kms, donating $10, then challenging 10 friends to do the same. “I highly recommend everyone get down to Robina Town Centre and get on a bike to ride your 10kms,” he said. “It’s the least we can do as a community, so we should all get behind it.”
Hayley Fyfield passed from breast cancer in March 2024. She and husband Paul were the long-term franchisees at Bakers Delight Hampton, in Victoria. Ride for Hayley is a way for the Queensland team to honour their beloved colleague’s memory while raising money for BCNA during its annual Pink Bun fundraising campaign.
Inspired by AFL superstar Shane Crawford’s ride to Perth – to fundraise for BCNA – Ride for Hayley sees a virtual bike ride from Robina in Queensland to Hampton in Victoria and back. The total target will be 3426kms. People can participate and raise money for BCNA by doing a 10km ride and donating $10, then challenging 10 friends to do the same. People can do their kilometres in person at the Robina Town Centre or sign up to virtually ride 10km anywhere in the country.
“Paul and Hayley were passionate supporters of BCNA and the annual Pink Bun campaign in particular, which is why the Queensland team decided to run this event in her honour during the 2024 campaign,” Bakers Delight Joint CEO, Elise Gillespie said. “Ride for Hayley is a demonstration of two networks coming together and proving that distance doesn’t override the strength and compassion within our communities.”
Pink Bun runs 9-29 May, with Bakers Delight bakeries across the country baking their limited-edition Fun Buns to support BCNA. During this time,100% of the sales from every Fun Bun or Fun Bun 6-Pack sold will be donated to BCNA to help it continue to provide Australians affected by breast cancer with the very best information, treatment, and support.
WHERE: Robina Town Centre
WHEN: The activation space will be open Thursday to Sunday during the campaign period (May 9-12 and May 16-19)
WHAT: Retailers, staff, shoppers, and visitors can jump on the three spin bikes available and clock up their 10 kms, contributing to the total 3426km virtual journey with a $10 donation.
HOW: Participants can register and donate at bcna.grassrootz.com/bcna-pink-bun-parties-2024/ride4hayley
Media Contact: ________________________________________________________________________
Rachael Stewart | Media and Communications Manager | 03 9805 2540| media@bcna.org.au
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About us:
Breast Cancer Network Australia (BCNA) is the peak national organisation for Australians affected by breast cancer, and consists of a network of more than 175,000 individual members. BCNA supports, informs, represents and connects Australians affected by breast cancer and works to ensure that all Australians affected by breast cancer receive the very best care, treatment and support appropriate to their individual needs.
