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SodaStream launches bubly drops(TM) down under

Tide Communications 3 mins read
bubly drops

SodaStream, the world’s #1 sparkling water brand*, is bubbling with excitement to announce the expansion of its flavour portfolio with the launch of new bubly drops™ in Australia.

 

Following the global success of bubly ready-to-drink sparkling water, Aussie SodaStream fans can now add bubly flavours to their carbonated water at home with the first local line of bubly drops™ including: limebubly™, blackberrybubly™ and passionfruitbubly™.

 

The new bubly drops were developed in collaboration with PepsiCo and SodaStream research and development teams to deliver a premium, fruitful, and tasty product that gives beverages an extra sparkle. Emulating the canned bubly sparkling water fans know and love, the delicious drops contain no calories or sweeteners.

 

SodaStream Australia’s Marketing Manager, Holly Walker, said: “SodaStream and bubly share brand values rooted in playfulness and social good. With the launch of bubly drops to the Australian SodaStream platform, our customers can explore a new range of fun, healthy and sustainable sparkling water options in the comfort and convenience of their own home.”

 

“We know Australians love sparkling beverages, particularly unsweetened ones, so we are committed to continuing to expand our flavour portfolio to provide ongoing inspiration and customisation options. Our new bubly offering is a direct result of this brand promise and reinforces our commitment to bringing consumers their preferred beverage choices that are better for them and for the planet.”

 

Directions for use

  1. Fill a SodaStream carbonating bottle to the water line (840ml), connect it to a preferred SodaStream maker and, with the press of a button or pull of a lever, ‘sparkle’ the water to taste.
  2. Choose a bubly drops flavour of choice and add ¾ teaspoon of syrup into the bottle. Adjust to taste, but remember: a little goes a long way!

 

The perfect way to elevate a sparkling water experience, limebubly™blackberrybubly™ and passionfruitbubly™ drops are now exclusively available at sodastream.com.au

 

One 40ml bubly drops™ bottle makes approximately 12-litres** of bubly sparkling water.

 

RRP: $7.95 AUD each

*By volume.
**when prepared according to instructions.

 


About us:

ABOUT SODASTREAM

SodaStream, a PepsiCo subsidiary, is the world’s leading sparkling water brand. Operating in over 47 countries across the globe, SodaStream empowers consumers to create perfect personalised sparkling experiences with just a push of a button. By allowing its users to make better choices for themselves and the planet, SodaStream is revolutionising the beverage industry and changing the way the world drinks. To learn more about SodaStream visit sodastream.com.au and follow SodaStream on Facebook, Instagram and YouTube.

 

ABOUT BUBLY

The bubly sparkling water brand is shaking up the sparkling water category with refreshing and delicious flavours, an upbeat and playful sense of humour, all while keeping it real with no artificial flavours, no sweeteners, and no calories. Each flavour of bubly features bright, bold packaging, unique smiles for every flavour, and comes with its own witty greeting on the tab and personal messages on the can for maximum enjoyment and smiles.

 

ABOUT PEPSICO

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

 

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.


Contact details:

For all Australian media enquiries, please contact Tide Communications:

Zoe Morley, zoemorley@tidepr.co, 0413 408 677 

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