SWEET news for cinnamon lovers with Cinnabon, the beloved American bakery franchise known for its world-famous cinnamon rolls, officially announcing its expansion into Western Australia.
Boxx Brands, which also owns Jesters and Croissant Express, secured the rights for the brand across the state.
“Since Cinnabon landed on OZ shores in 2019, West Australians have been hounding social media asking when it will be their turn and we are so excited to finally make their wishes come true,” said Brett Higgins, Boxx Brands Managing Director.
Higgins said the company was now in the process of selecting the perfect site for the first store, anticipating opening in winter 2024.
“Our aim is to keep the first store easily accessible for customers. We want to make it easy for first timers to taste Cinnabon and discover why these rolls have been dubbed the ‘best in the world’. And for our fans they won’t have go interstate anymore to get their fix!
Higgins said the store would mark the 15th in Australia.
“Given the massive lines and furore we’ve seen at the openings on the East Coast, we’re preparing for Cinnabon to get a big welcome here as well! I still remember when I first tried Cinnabon in the US in 2008 and there is still nothing else like it. Our team cannot wait to share the Cinnabon obsession.”
Originally established in Seattle in 1985, Cinnabon has grown to nearly 2,000 stores across over 50 countries. At the heart of its success is the exclusive Makara® cinnamon, sourced from Indonesia, which gives the cinnamon rolls their distinctive flavour and unmatched quality.
Key Facts:
Cinnabon finally lunching in WA.
First store to mark 15th in Australia.
Over 2000 stores world wide across 50 countries.
Contact details:
To set up an interview with Brett contact Trina McColl 0413 922 284 - trina@ignitepr.com.au
