01/05/2024
Waratah’s newest bakery is preparing for its first Pink Bun campaign this May in support of Breast Cancer Network Australia (BCNA). The new addition to the Bakers Delight family is being led by the former manager of nearby Warners Bay, Alyssa Luck, so is in the best possible hands to make it a huge community success.
Like many people within the surrounding community, Waratah Bakers Delight has recently been touched by breast cancer, so the cause is close to the team’s hearts. The sales manager’s mother-in-law had been diagnosed twice with breast cancer. “She has now successfully completed her last surgery, which is wonderful news for all involved,” Aly said.
While this is her first Pink Bun campaign for this bakery, Aly is certainly up for the task after several years with the group under her belt, in fact she is currently completing a traineeship to become a franchisee herself.
Aly said she is honoured to play a small part in raising money and awareness for BCNA. “We are getting our amazing staff so excited for this campaign,” she said. “The best bit is we are also connecting with our wider community and setting up numerous days to raise money and bring awareness to BCNA, who make such a difference for people with breast cancer.”
Aly said the staff are really looking forward to the Pink Bun campaign this year, in particular dressing up the store in pink, as well as themselves. “It’s a bit of fun and gives them a chance to give back to our wonderful community and build deeper connections with our customers and the wider community,” she said.
BCNA and Bakers Delight have partnered for 24-years, with Bakers Delight raising an incredible $25 million for BCNA in that time. The relationship offers an excellent example of what business and charity can achieve together.
“We are so incredibly grateful for the franchisees at Bakers Delight – the way they give back, get behind the campaign, pink up their stores, encourage their staff,” said BCNA CEO Kirsten Pilatti. “That ongoing support and partnership is something that we don’t take for granted.”
From 9-29 May, Bakers Delight bakeries across the country will begin baking their limited-edition Fun Buns to support Breast Cancer Network Australia (BCNA) and all Australians affected by breast cancer. During this time,100% of the sales from every Fun Bun or Fun Bun 6-Pack sold will be donated to BCNA to help it continue to provide Australians affected by breast cancer with the very best information, treatment, and support.
Bakers Delight Joint CEO, Elise Gillespie said the Pink Bun campaign was something she and franchisees around the country looked forward to each year. “This campaign wouldn’t be a success without the generosity and enthusiasm of our franchisees and it’s incredible to see our bakeries turn pink for this special campaign. This year’s campaign theme really focusses on helping BCNA support every Australian affected by breast cancer, so we would encourage customers across Australia to come into their local bakery not only to buy Fun Buns, but to share their own personal stories and connection with breast cancer. It really reinforces why we do this campaign and what it means to our franchisees and local community members.”
More than 20,000 women and men are diagnosed with breast cancer every year. A breast cancer experience is different for everyone – and each Australian diagnosed will need different support – which is highlighted by the three Pink Bun ambassadors in 2024. The faces behind this year's campaign – Kansas, Sam, and Jill – arrived from different parts of the country to share and shine a light on how BCNA and its staff have supported each of them through their respective breast cancer experiences.
Ms Pilatti said Bakers Delight’s support has been vital for BCNA. “The generosity of the whole Bakers Delight team, year-after-year, is overwhelming,” she said. “Without the support of the franchisees across Australia and their communities, BCNA would not be here to provide the information and support Australians need as they navigate their breast cancer journey.”
Media Contact:
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Rachael Stewart | Media and Communications Manager | 03 9805 2540| media@bcna.org.au
For further information on Breast Cancer Network Australia (BCNA) please visit www.bcna.org.au
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About us:
Breast Cancer Network Australia (BCNA) is the peak national organisation for Australians affected by breast cancer, and consists of a network of more than 175,000 individual members. BCNA supports, informs, represents and connects Australians affected by breast cancer and works to ensure that all Australians affected by breast cancer receive the very best care, treatment and support appropriate to their individual needs.
