x-RD is excited to reveal its refreshed brand identity, reflecting the company’s growth since its inception in 2019.
“I am proud to launch x-RD’s refreshed brand which is a reflection of our relentless drive towards innovation and leadership in the cyber security domain. We are ten times bigger than we were 5 years ago and our updated identity captures the essence of x-RD - a continuously evolving company that sets new benchmarks in technology." - Grant Worner, CEO, x-RD.
x-RD has grown its business portfolio, delivering solutions to Australia’s Defence and National Intelligence Community, selling products to public and commercial sectors, and leading research and development in AI and cyber security fields.
x-RD is known for its innovative approach to cyber security, automation and AI in secure environments, distinguishing itself by tackling complex challenges with a blend of advanced technology, science, and creativity. The company focuses on ‘doing’ at speed, believing that solving difficult and uncertain problems with technology and AI can only be achieved through multi-disciplined expert experimentation, engineering and execution.
The refreshed branding establishes a visually cohesive look and brand for the future and is applied to our corporate brand and our product portfolio of secd3v (available now), and hab1tat and s4nctum (coming soon).
Visit x-rd.com.au for more.
Key Facts:
Explanation of Visuals and Assets:
The rebrand includes a modern logo and updated colour palettes, symbolising x-RD's agility and precision in technological solutions. The familiar core of x-RD’s visual identity with the concentric circles is retained while infusing a fresh perspective. Each product logomark includes the products' unique letter or number and a refreshed colour palette, creating a unified approach across our suite.
We invite you to join us in this exciting new chapter.
For further information, please reach out to x-RD at enquiries@x-rd.com.au.
