Eventex has just announced that the Queensland Holocaust Museum Online Virtual Experience (launched in September 2023) has won Gold in the Virtual Experience Category and Silver for the bricks and mortar Queensland Holocaust Museum in the Cause Events Category at its prestigious 14th Global Eventex Awards.
The "Oscars" of the event industry, Eventex was founded in 2009 and celebrates the world's best creativity, innovation and effectiveness and is the most esteemed accolade in the world of events and experiential marketing.
The Queensland Museum Online experience was described by Eventex Judge, Laura Vilep, head of Global Events and Seminars for Mind Valley as a "project which brings goosebumps, so strong, immersive and important in its message". The online museum was developed by Alive X, Australia's first storytelling, brand-building, content impact and engagement agency.
"With a guiding brief of developing a museum experience unlike anything else seen in the world, Alive X created a place for people to learn, then lead", says Ant Hampel, Founder Alive X.
"We focused on providing a deep, powerful, sensory journey to build strong and unbreakable emotional connections using content in remarkable new ways.
"We are absolutely delighted that we received global acclaim in two categories especially as Eventex received a record breaking number of entries. The Queensland Museum itself utilised the latest emerging technologies to create a space which is like no other. It tells the stories of survivors using AI and VR and leaves visitors with a breathtaking account of an atrocious period in world history."
"The Queensland Holocaust Museum which opened in June 2023 is a cleverly re-imagined use of an historic space designed to connect audiences using trans formative design by layering the space to impact visitors. The space re-imagines the use of content comprising moving image, stills, new technologies AI and VR to optimise the experience" says Hampel.
Jason Steinberg says the space created by Alive X is an extraordinary achievement and its about ordinary people in an extraordinary period in history. We are so proud to have won both awards and we would like to recognise the Queensland Government, The Brisbane City Council and the Federal Government for their support in allowing us to create these award winning achievements".
Adam Mortimer, Director of Strategy, Partnerships and Brand Experiences from Spaces Interactive says a key objective was to record the lives of the 300 survivors who made Queensland their home. We were intent on informing school students and a wider audience about the Holocaust's horrors sensitively with the intention of developing an experience that is unique. We needed to tell the story in a way that was not offensive, nor too graphic and yet create a never been seen before experience.
"We drew on a broad range of inspirations and experiences spanning cinema, theatre, international museums, sculpture, design and music and the result is unexpected and highly engaging. We also aligned the live and digital worlds acknowledging the shirt to asynchronous learning" says Mortimer.
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