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Coles Group 4 mins read
Coles Celebrates 25 years of online shopping

Tuesday 4 June 2024




  • Celebrate with FREE birthday cake on online orders of $50 or more
  • 100’s of online only specials, Flybuys bonus points offers and discounted Coles Plus memberships


Coles online is kicking off its 25th birthday celebrations, this week launching an online birthday sale and giving away 150,000 of its iconic mud cakes to say thank you to the Australians who shop with Coles online.1


Get ready to order your cake and eat it too. Until Tuesday 18 June customers who enter the promo code “CAKE” at the checkout can redeem a Coles Bakery Mud Cake 600g as part of their $50 or more online order. Shoppers will need to be quick as the cakes are available while stocks last.


The ultimate party guest, Coles Bakery’s deliciously rich moist chocolate mud cake has risen to fame with Aussies creating their own sweet creations and sharing fun hacks to elevate the humble cake. Topped with smooth choc icing and a white choc drizzle, Coles’ mud cake is perfect for an afternoon snack or eaten straight from the box – there are no rules to how customers can celebrate.


Shoppers can also take advantage of a discounted Coles Plus membership2, supercharge their bonus Flybuys points3,4, indulge in savings on their favourite drinks6 and save on the Coles Finest range5 until Tuesday 18 June.


The party will continue on Wednesday 5 June with Coles online launching hundreds of half-price specials across a range of family favourites and big-name brands like Nivea, Tresemme, Cadbury and Vittoria Coffee all available until Tuesday 11 June. 


Coles online launched in 1999, not long after dial-up internet connections became widely available to Australian homes and almost a decade before the first smartphones hit the market.


Since then, Coles online has made millions of Australians lives easier by introducing new advancements, offering Click&Collect and home delivery to help make shopping faster and more convenient and now has over 872 Coles online vans delivering groceries across the country.


Reflecting on 25 years of innovation, Coles General Manager Online Network and Growth, James Geddes said he was proud of Coles online’s growth and was looking forward to celebrating with customers.


“Coles online has evolved to meet the changing needs of our customers, with the launch of the Coles App, shoppable lists and recipes and the introduction of the Coles Plus membership to reward customers for their loyalty,” James said.


“As we celebrate this incredible milestone, we want to show our appreciation and say thanks to customers, and we’re delighted to be giving back to Aussies with discounts and offers – and free birthday cake to celebrate.


”For a quarter of a century, Coles online has been committed to making grocery shopping more convenient for millions of Australians.


“In 1999, less than five per cent of Aussie adults had made an online purchase and we delivered to just 23 postcodes in Melbourne. Fast forward 25 years and today Coles online delivers to 96 per cent of Australian households."


Coles Group’s last sales results in April revealed that eCommerce revenue increased by more than 34% which shows that Aussies are relying on digital platforms more than ever to help them shop. 7


The top selling products for Coles online shoppers over the past 25 years have been bananas, chicken breast and strawberries. This year customers have purchased enough milk each year to fill 12 Olympic swimming pools, more frozen fruit than a Boeing-747 can carry and enough Coles Simply Garlic Bread for every person in Canberra to enjoy one each.


Customers can enjoy the Coles online 25th Birthday celebration offers online from Monday 3 June. For more details and to add a free birthday cake to your trolley visit:


COLES 25th BIRTHDAY CELEBRATION OFFERS - Available from Monday 3 June to Tuesday 18 June

  • Free Coles Bakery Mud Cake on online orders over $50 with the code CAKE1
  • 25% off a Coles Plus membership for six months when you sign up with code PLUS252
  • Receive 25 x Flybuys points for new Coles online customers3
  • Up to 8,000 bonus Flybuys points on online orders of $350 or more4
  • 25% off Coles Finest products when you spend $50 or more on the Coles Finest range and use the code BIRTHDAY5
  • $25 off when you spend $100 on liquor and use the code CHEERS256


COLES 25th BIRTHDAY ONLINE EXCLUSIVE SPECIALS - Available from Wednesday 5 June to Tuesday 11 June




Nivea Sun Spf 50+ Protect & Moisture Sunscreen Lotion 400ml


Any 2 for $26 ($30 saving)

Nivea Sun Kids Protect & Play Ultra Beach Spf50+ Sunscreen 200ml


Any 2 for $20 ($23 saving)

Vittoria Coffee Mountain Grown Beans 1kg


Any 2 for $44 ($44 saving)

Tresemme Shampoo Smooth & Silky 940ml


Any 2 for $16 ($16 saving)

Nivea Men Sensitive Shaving Foam 200ml


Any 2 for $7 ($7 saving)

Nivea Q10 Anti-Wrinkle Replenishing Night Cream Moisturiser 50ml


Any 2 for $28 ($28 saving)

Bref Power Active Gel Toilet Cleaner Flower Blossom 700ml


Any 2 for $7 ($7 saving)

Cadbury Roses Boxed Chocolate 420g


Any 2 for $18 ($18 saving)

Cadbury Favourites Boxed Chocolate 520g


Any 2 for $22 ($22 saving)

Cadbury Favourites Party Edition Boxed Chocolate 520g


Any 2 for $22 ($22 saving)

Finish Ultimate Plus All In 1 Lemon Sparkle 56s


Any 2 for $80 ($56 saving)

Supercoat Adult Active With Beef Dry Dog Food 6.7 Kg


Any 3 for $69.90 ($38.10 saving)

Ben & Jerry's Ice Cream: Chocolate Chip Cookie Dough


Any 2 for $20 ($9 saving)

Youfoodz Chargrilled Chicken W Chipotle Mayo 326g


Any 3 for $24 ($9 saving)




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