Swarovski is collaborating with Universal Products & Experiences this spring for the first-ever Good Luck Trolls x Swarovski jewellery and home collections, just in time for the Good Luck Trolls to celebrate their 65th anniversary.
Blending the lovable charm of these iconic characters with the light-reflecting wonder of Swarovski Crystals, this colourful collaboration illuminates the joyful spirit at the heart of both brands. From the rainbow of signature shades to the intricate faceting and cute details, Good Luck Trolls x Swarovski delivers irresistible feel-good vibes, symbolising positivity, and championing individuality.
Good Luck Trolls x Swarovski Jewellery Collection
Spring/Summer 2024 collection includes pendant necklaces, adjustable bracelets, and hoop earrings, skillfully rendered using Pointiage® set crystals in hues of rose, violet, aquamarine and emerald, each expertly detailed design beams with enchanting quirkiness, bringing the Good Luck Trolls’ lovable personalities to life. Crystal accents to the eyes and belly button enhance the Trolls’ shine, while their signature long hair showcases Swarovski savoir-faire with extra sparkle in every piece. A deep green and gold-tone Good Luck Trolls motif keyring completes the collection, ensuring even functional pieces are filled with vibrant optimism.
Good Luck Trolls x Swarovski Home Collection
These lovable figurines embrace the exuberance of Good Luck Trolls with hundreds of gleaming facets creating each individual piece.
Four figurines are crafted in Swarovski’s joyful house colours of blue, green, pink, and yellow with crystal embellished belly buttons and necklaces, and a fifth, larger Troll with violet lacquered hair wears Millenia jewellery and is finished with an iridescent shimmer.
GOOD LUCK TROLLS x SWAROVSKI
NECKLACES
Crafted from gold-tone plated metal and Pointiage® set round crystals, four Trolls motif pendants swing delicately, catching the light. Two pendants are offered with a waxed cotton cord for a more casual look, while two come with coordinating gold-tone chains, creating an elevated finish. Colourful crystal eyes and belly ensure all-round radiance.
This collection also includes a set, featuring heart-shaped stud earrings in pretty rose pink, and a matching Troll pendant with a black waxed cotton cord. Delightfully dainty, these pieces can be worn separately or together.
EARRINGS
Elegant crystal encrusted hoops are given a whimsical twist with the addition of a removable gold-tone Good Luck Trolls motif. Pointiage® set crystals enliven the light-reflecting piece which offers effortlessly versatile wear.
BRACELET
Featuring a crystal and gold-tone Good Luck Troll on a black waxed cotton cord, the bracelet is a simple yet sweet way to channel nostalgic style.
KEYRING
Plated in glossy gold-tones with emerald-green crystalline elements to the hair, eyes, and belly, the Good Luck Trolls x Swarovski keyring is finished with an octagonal hoop. A refined accessory that is perfect for gifting to Troll fans.
FIGURINES
Meticulously crafted from 811 facets, each Good Luck Troll figurine radiates upbeat energy. Styled with crystalline necklaces and belly buttons, these beautiful collectibles impart a cheerful glow. The larger figurine features a total of 1199 facets and is embellished with Swarovski’s classic Millenia-inspired necklace.
A striking collection and a fun ode to the expressive and globally adored Good Luck Trolls.
The Good Luck Trolls x Swarovski Jewellery and Home collections are available online and in Swarovski stores globally.
For any requests, please reach out to:
Head of Marketing
goncalo.pintodacosta@swarovski.com
PR & Media Executive
Notes to Editors:
About GOOD LUCK TROLLS
From a modest wood carving in the 1950s to a major doll fad in the 1960s to a resurgence in the 1990s, the Good Luck Trolls have been a hallmark in pop culture for decades. Defined by optimism and self-expression, the brand evokes happiness and joy through its use of vibrant colour, big hair, and never-ending positive vibes. With recent high-fashion collaborations in celebration of its 60th anniversary and new product lines releasing in 2024, the Good Luck Trolls remain a buzzworthy part of the cultural zeitgeist!
About UNIVERSAL PRODUCTS & EXPERIENCES
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.
ABOUT SWAROVSKI
Masters of Light Since 1895
Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality.
Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewellery, and accessories, as well as home décor and crystals for Automotive. Swarovski Crystal Business is represented in over 140 countries worldwide with 2,300 Swarovski boutiques complemented by selected multibrand partners and employs 16,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organisations bringing positive environmental and social impact.
