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MORE THAN A GAME, MORE THAN A NAME Special tribute to those affected by breast cancer – Saturday’s Pink Lady Match at the MCG

Breast Cancer Network Australia 2 mins read
Melbourne Football Club (MFC) player Steven May will wear the name of Toni Hilland, Breast Cancer Network Australia (BCNA) Pink Lady Match Ambassador and Amazing Race winner.

22/06/ 2024


Melbourne Demons are playing with a special purpose in Saturday night’s Pink Lady Match – their warm-up tops will carry the names of women and men affected by breast cancer. Players received personalised letters from survivors, those in active treatment as well as from families who have lost a loved one.  Behind the names are stories of resilience, connection, and support – as it is for the 20,000 Australians diagnosed every year. Breast Cancer Network Australia (BCNA) advocates, informs, and supports all of them.


Toni Hilland, winner of the Amazing Race Australia 2022, who has metastatic (treatable but life-limiting) breast cancer is one of the 43 names represented; the match ball will be delivered by the widow and young children of Paul Hughes, who died from breast cancer 8 weeks ago.


In 2024, Breast Cancer Network Australia (BCNA) and the Melbourne Football Club will celebrate 20 years of partnership.


For BCNA Pink Beanies and to donate by purchasing a virtual seat –




Pic Opp and Interviews :


Time:      5.30pm     ( or by arrangement)

Where : Mini Field of Women – giant Pink Lady

   Outside the MCG – between Gate 2 – 3

Who :    Pink Lady Match Ambassadors involved in the player initiative 





Available for phone interview :

Toni Hilland - metastatic breast cancer - MFC Player: Steven May

Shauna Ross - widow of Paul Hughes (aged 45) – MFC Player: Bayley Fritsch

Jessica Pearce - in active treatment – MFC Player Taj Woewodin

Liz Allan-Survivor - MFC Player-Adam Tomlinson

Pip Elder-Survivor- MFC-Kyah Farris-White 



Key Facts:

Pic Opp and Interviews :


Time:      5.30pm    (or by arrangement)

Where : Mini Field of Women –

              giant Pink Lady 

   Outside the MCG – between                    Gate 2 – 3

Who :     Pink Lady Match Ambassadors involved in the player initiative 


About us:

Breast Cancer Network Australia (BCNA) is the peak national organisation for Australians affected by breast cancer, and consists of a network of more than 175,000 individual members. BCNA supports, informs, represents and connects Australians affected by breast cancer and works to ensure that all Australians affected by breast cancer receive the very best care, treatment and support appropriate to their individual needs.

Contact details:

Kellie Curtain - 0412 339 690


Rachel Stewart - 0419 878 005


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