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Phillips Coaching Appoints Simon Lloyd as Inaugural CEO

Phillips Coaching 2 mins read
Simon Lloyd joins Phillips Coaching as inaugural CEO.

Phillips Coaching is excited to announce the appointment of Simon Lloyd as its inaugural Chief Executive Officer. This landmark appointment signifies a pivotal step in Phillips Coaching's dedication to fostering athletic excellence and delivering leading sports coaching services.


Simon is an accomplished executive with over 25 years’ experience in elite sport, having worked in the key functions of coaching, high performance, development, recruitment, psychology and commercial growth.

Simon has enjoyed a long and successful career within the broader AFL landscape having worked at four clubs – Hawthorn, Collingwood, Fremantle and Geelong. He has also worked as a psychologist with Olympic and professional athletes across many sports. 


In recent times, Simon has held significant positions at the Geelong Football Club including Director of Coaching, General Manager - Football and General Manager - Commercial Projects.  As General Manager - Football, Simon led a highly successful program that culminated in the AFL Premiership in 2022. Simon also led a culture of transformation, expanding the football program to include the inaugural AFLW team in 2019. 


Over his career, Simon has led large multi-disciplinary teams, and he has an intimate understanding of optimising performance and organisational growth. His extensive experience in psychology, cultural development and leadership has been instrumental in driving cultural change and achieving success. 


Simon said, “It is a privilege to be appointed to this position with Phillips Coaching. I am passionate about supporting athletes and coaches at every stage of their journey and providing opportunities for people to achieve the very best versions of themselves. I look forward to playing a pivotal role in driving strategic growth, fostering strong partnerships, and ensuring the design and implementation of high-performance programs across multi-sports”. 


"We are delighted to welcome Simon Lloyd as our inaugural CEO," said Anthony Phillips. "Simon's visionary leadership and extensive expertise will be crucial in steering our organisation towards new achievements. We are confident that under Simon's direction, Phillips Coaching will continue to elevate athletes and teams to their highest potential."


Phillips Coaching has rapidly become a leader in the sports coaching industry, providing a range of services designed to support athletic development and team performance. With Simon Lloyd's appointment, the organisation is set to further its mission and achieve new levels of success.


For more information, please contact:


Ed Phillips,

Phillips Coaching


E |

PH | 0401 605 300
W | Home - Phillips Coaching –  



About Phillips Coaching

Phillips Coaching is a leading provider of sports coaching services, dedicated to helping young athletes achieve their full potential both on and off the field. Phillips Coaching offers a variety of tailored coaching solutions. With a commitment to excellence and innovation, Phillips Coaching aims to make a significant impact in the world of sports.


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