To help Australians understand the impact of food waste on the environment and wallet, Saveful, an innovative new app helping Australian families to save money and food, and Rabobank, a global leader in food and agribusiness banking, have partnered up this World Environment Day to launch the 2024 Food Waste Stats, including insights and solutions to help mitigate this ongoing worldwide food waste challenge.
Tackling food waste, one carrot at a time
The 2024 Food Waste Stats highlight the ‘most searched’ ingredients in the app with carrots topping the list.
Search results for carrot recipes provide users with risotto, bolognese, fudgy brownies, muesli bars, rice balls and ‘everything fritters’ to name a few of the recipes to divert carrots from being thrown in the bin.
Other popular searches include chicken breast, eggs, zucchini and broccoli.
Kim McDonnell, Saveful CEO was excited by the genuine impact the partnership will play in helping families to save food and save money.
"We are thrilled to be partnering with Rabobank and value their commitment to helping families to save food and money, whilst connecting the farm to fork message. The app also includes a number of food and farm fun facts provided by Rabobank to help Australians understand and appreciate the effort and resources that go into creating our food. As an example, did you know it takes two years to grow a pineapple?”
Kimberley Silva, Rabobank Senior Brand and Engagement Manager, said “As a food and agribusiness bank, we want to help consumers maximise their food, waste less, and save money in the process. We are committed to helping Aussies understand how food gets from farm to fork and tackling the global food waste challenge together. We’re also really proud of the fact that 100% of Rabobank deposits support Australian agribusinesses.
TOP FACTS:
- Fresh insights from the free Saveful app reveal that users have saved more than approximately
- 128kg of beef mince
- 150kg of brown onions
- 160kg of eggs through creative delicious recipes backed by Matt Moran.
Understanding how your actions may impact your wallet and our planet can be made clear through the Saveful dashboard. Since launching in November 2024 users of Saveful have saved an estimated:
- 1,809.94kg of food
- AUD $26,492
- 3,438.18 kg of CO2
According to the latest National Food Waste Strategy Feasibility Study, Australians waste over $19.3 billion dollars on food waste, enough to feed over 2 million households. With the rising cost of living affecting Australians, how much is food waste costing the average Australian family?
- $2,500 per year on food not eaten
- 15Kg of food thrown away per week
Contact details:
For media inquiries and further information, please contact:
Danielle Williams
Director
danielle@theconciergeagency.com.au
NOTES TO EDITOR:
Visit Saveful to download and for further information
Kim McDonnell, Saveful Founder is available for interviews
Kimberley Silva, Rabobank Senior Brand and Engagement Manager available for interviews
Consumer case studies available upon request
For media inquiries and further information, please contact:
Danielle Williams
Director
danielle@theconciergeagency.com.au
