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RE: Australia’s most-asked sex questions of 2024 revealed

Lovehoney AU 4 mins read

Hey, I hope you're having a great day.

Recently, I sent you an email with a press release on the most searched sex FAQs in Australia. I wanted to get back to you and ask if the content I shared has piqued your interest or if you have any feedback?  

In case my previous message got lost, I have attached an overview of the topic/ re-attached the press release for your convenience.  

If the topic does not match your current editorial plans, I would still be grateful for your feedback. 

Thank you in advance for your time and attention.

PITCH OVERVIEW

A new study conducted by Lovehoney AU has revealed a fascinating glimpse into the sexual curiosity of Aussies with an analysis of the most searched-for sex questions across Australia. 

Using Google keyword searches, the top five most searched sex questions in Australia were revealed as:

  • What is BDSM?
  • How to increase libido?
  • What is the clitoris?
  • What is sex positivity?
  • Can you have sex when pregnant?

Do reach out to me if you require anything further, I'd love to help 😊 

Best,

Chloe

Press Release 
May 2024 

Revealed: The top sex queries Aussies are searching for the most  

In an era where questions are just a Google search away, Australian residents have turned to the popular search engine to learn more about matters of intimacy. With millions seeking answers, it’s clear that Google has become the go-to destination for sex help. 

A new study conducted by Lovehoney AU, a leading online retailer specialising in sexual wellness products and adult toys has revealed a fascinating glimpse into the sexual curiosity of Aussies with an analysis of the most searched-for sex questions across Australia. 

From Sydney to Brisbane, the data exposes the burning desires and sex queries shaping the nation’s bedroom conversations. 

The most searched for questions in Australia in the last 12 months: 

Questions 

Total Number of Searches in Australia 

What is BDSM? 

43,200 

How to increase libido? 

19,200 

What is the clitoris? 

10,560 

What is sex positivity? 

10,560 

Can you have sex when pregnant? 

3,840 

How many calories do you burn during sex? 

3,840 

What are the symptoms of STDs? 

2,520 

How long after a miscarriage can you have sex? 

2,040 

What is speed bump sex position? 

1,320 

How to get rid of erectile dysfunction? 

840 

Why do I bleed after having sex? 

840 

How many dates should you go on before having sex? 

120 

According to the report, the most Googled sex question across Australia was "What is BDSM?" suggesting that as a nation, Aussies are curious and open to exploring alternative sexual practices. 

"How to increase libido?" takes second place reflecting a reflecting a concern among residents about their sexual health and performance, and a widespread desire to enhance their sexual satisfaction and vitality. 

Meanwhile, queries like "What is the clitoris?" and "What is sex positivity?" rounded out the top three suggesting that as a nation, the Australian community lack basic sexual education and awareness.

Commenting on the study, a spokesperson from Lovehoney AU said: "The search trends highlighted in this report reflect a diverse range of sexual interests and concerns within the Australian population.  

With BDSM ranking first, it’s clear there is significant interest amongst Australians in exploring alternative sexual practices and a desire to understand the dynamics of power and pleasure within relationships. 

At Lovehoney, we want to create a more open and informed conversation about sexuality. By addressing these diverse sex concerns across Australia, we can empower individuals to have healthier and more fulfilling intimate relationships.

Whether you're looking to start your bondage journey or are a BDSM pro, Lovehoney's bondage section has a variety of BDSM toys and fetish accessories for the ultimate sex experience.

[ENDS] 

Notes to editors 

Methodology 

Desk research was conducted to find the most searched for sex-related questions in 2023, then we used Google Keyword Planner to see which topics key cities in Australia are searching for online the most.  

The figures represent the average monthly searches for each topic in the last 12 months. 

Sources 

Google Keyword Planner 

All data correct as of 13.05.24.  

About Lovehoney

Founded in 2002, Lovehoney is a multi-award-winning manufacturer and distributor of pleasure products. Its focus on exceptional customer service, product innovation, and creative marketing has placed Lovehoney at the forefront of developments in the sexual well-being market. Lovehoney Australia offers free delivery from its Brisbane warehouse on orders of $59+, a 1-year product guarantee and 24/7 customer care. Lovehoney customers can shop with confidence thanks to the 100 Day Money Back Promise and over 286,000 customer reviews, plus a 4.7 star TrustPilot rating.
In 2016 and again in 2021, Lovehoney won the Queen's Award for Enterprise - International Trade, the highest accolade in British business and in 2021 was crowned Innovation Champion Of The Year at the National Retail Awards in Australia for the second year running.
In 2018, Telemos Capital, an evergreen investment company, completed its first investment in the UK by acquiring a majority stake in Lovehoney. With the backing of Telemos, Lovehoney accelerated its plans for international expansion, tapping into new markets and building on its strong consumer engagement. In 2021 Lovehoney merged with WOW Tech Group to form global sexual wellness group: The Lovehoney Group. The Merger brings together some of the industry’s best-known consumer brands Fifty Shades of Grey, Womanizer, We-Vibe, and Arcwave.

Contact 

For any press queries please contact Chloe Keys Chloe.Keys@connective3.com  

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