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PITCH OVERVIEW
A new study conducted by Lovehoney AU has revealed a fascinating glimpse into the sexual curiosity of Aussies with an analysis of the most searched-for sex questions across Melbourne.
Using Google keyword searches, the top five most searched sex questions in Melbourne were revealed as:
- What is BDSM?
- How to get rid of erectile dysfunction?
- How to increase libido?
- What is the clitoris?
- What are the symptoms of STDs?
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Press Release
May 2024
Revealed: The top sex queries Melbourne residents are searching for the most!
In an era where questions are just a Google search away, Australian residents have turned to the popular search engine to learn more about matters of intimacy. With millions seeking answers, it’s clear that Google has become the go-to destination for sex help.
A new study conducted by Lovehoney AU, a leading online retailer specialising in sexual wellness products and adult toys has revealed a fascinating glimpse into the sexual curiosity of Aussies with an analysis of the most searched-for sex questions across Australia.
From Sydney to Brisbane, the data exposes the burning desires and sex queries shaping the nation’s bedroom conversations.
The most searched for sex queries in Melbourne in the last 12 months:
|
Questions |
Total number of Searches in Melbourne |
|
What is BDSM? |
8100 |
|
How to get rid of erectile dysfunction? |
6600 |
|
How to increase libido? |
6600 |
|
What is the clitoris? |
2900 |
|
What are the symptoms of STDs? |
1900 |
|
Why do I bleed after having sex? |
800 |
|
Can you have sex when pregnant? |
480 |
|
What is sex positivity? |
480 |
|
What is speed bump sex position? |
140 |
|
How many calories do you burn during sex? |
20 |
|
How long after a miscarriage can you have sex? |
10 |
|
How many dates should you go on before having sex? |
10 |
According to the report, the most Googled sex question in Melbourne was "What is BDSM?" suggesting that residents are curious and open to exploring alternative sexual practices.
"How to get rid of erectile dysfunction?" takes second place reflecting a concern about men's sexual health and performance.
Meanwhile, queries like "What is the clitoris?" and "What are the symptoms of STDs?" indicate the Melbourne community lacks basic sexual education and awareness.
Commenting on the study, a spokesperson from Lovehoney AU said: "The search trends highlighted in this report reflect a diverse range of sexual interests and concerns within the Australian population.
“With BDSM ranking first, it’s clear there is significant interest amongst Australians in exploring alternative sexual practices and a desire to understand the dynamics of power and pleasure within relationships.
“At Lovehoney, we want to create a more open and informed conversation about sexuality. By addressing these diverse sex concerns across Australia, we can empower individuals to have healthier and more fulfilling intimate relationships.”
Whether you're looking to start your bondage journey or are a BDSM pro, Lovehoney's bondage section has a variety of BDSM toys and fetish accessories for the ultimate sex experience.
[ENDS]
Notes to editors
Methodology
Desk research was conducted to find the most searched for sex-related questions in 2023, then we used Google Keyword Planner to see which topics key cities in Australia are searching for online the most.
The figures represent the average monthly searches for each topic in the last 12 months.
Sources
Google Keyword Planner
All data correct as of 13.05.24.
About Lovehoney
Founded in 2002, Lovehoney is a multi-award-winning manufacturer and distributor of pleasure products. Its focus on exceptional customer service, product innovation, and creative marketing has placed Lovehoney at the forefront of developments in the sexual well-being market. Lovehoney Australia offers free delivery from its Brisbane warehouse on orders of $59+, a 1-year product guarantee and 24/7 customer care. Lovehoney customers can shop with confidence thanks to the 100 Day Money Back Promise and over 286,000 customer reviews, plus a 4.7 star TrustPilot rating.
In 2016 and again in 2021, Lovehoney won the Queen's Award for Enterprise - International Trade, the highest accolade in British business and in 2021 was crowned Innovation Champion Of The Year at the National Retail Awards in Australia for the second year running.
In 2018, Telemos Capital, an evergreen investment company, completed its first investment in the UK by acquiring a majority stake in Lovehoney. With the backing of Telemos, Lovehoney accelerated its plans for international expansion, tapping into new markets and building on its strong consumer engagement. In 2021 Lovehoney merged with WOW Tech Group to form global sexual wellness group: The Lovehoney Group. The Merger brings together some of the industry’s best-known consumer brands Fifty Shades of Grey, Womanizer, We-Vibe, and Arcwave.
Contact
For any press queries please contact Chloe Keys Chloe.Keys@connective3.com
